Marketing automation elegantly showcases different sources of data such as email, web traffic, social media, & advertising benchmarks and enables you to automate all these sources via a single app. It helps you boost business ROI, efficiency, SEO ranking, and customer satisfaction. You can use marketing automation tools for everything from lead generation to content marketing.
In this post, you will find top 9 marketing automation tools preferred by the most users:
Founded in 2006, HubSpot is one of the most popular marketing software companies that help you switch your marketing from outbound lead generation (email spam, TV ads, etc.) to inbound lead generation. This will help your business get found by more customers in a natural way. Since the inception, Hub has been helping venture-backed startups with the ultimate market strategy.
Founded in 2007, Pardot is an easy-to-use business-to-business marketing automation tool that helps businesses maximize efficiency and boost revenue. It consists of CRM integration, email marketing, and ROI reporting that will help you generate sales leads and exhibit marketing accountability. Focused on innovation, Pardot helps business to align their sales and marketing teams in a better way.
It is a new player in the field of marketing automation that is designed to trigger emails according to the events (instead of page views). With the help of Userfox, you can send emails to the particular types of users based on any type of data such as activity, sign up date or pricing plan. Today, it is acquired by the “Adroll”.
Marketo is a well-known marketing automation tool that comes with a full suite of features in order to help you manage email campaigns. If you want to start with the simple yet advanced functionality, it could be a great idea to go with a Marketo. With this functional tool, you won’t need to switch over all your campaigns down the line. Marketo consists of an active knowledge base that is an amazing resource for the new users.
In order to target the right audience and send them the appropriate messages at the right time, you need a cross-channel marketing platform that automates the timing of all your marketing messages. Eloqua is one of the widely-used marketing automation tools that provides you with almost everything you want for your big enterprise. It is known as a fully loaded marketing automation tool that comes with a matching price tag and plenty of integrations.
6. Constant Contact
Contact Contract is an ideal email marketing tool for small enterprises that comes with the basic functionality that makes it an easy option for non-technical users to take a start. If you want to quickly start business marketing with organized email marketing, then go with this functional tool. However, if your plan is to expand your marketing efforts in the near future, this it’s not the right tool for you.
Most users prefer Customer.io due to its lightweight UI and fast, personal customer support. However, it is a new player in the market but has become popular in a very short time frame. Unlike the other tools, Customer.io is designed to trigger emails according to the events, instead of just page views.
If you are having an e-commerce website and looking forward to promote your business in the best way, then Bronto is an ideal option for you. It helps you connect with the e-commerce integrations and deliver data-driven digital marketing. Bronto also helps you create mobile-friendly SMS and email campaigns.
Act-On provides a cloud-based integrated marketing automation solution that allows you to effectively build loyalty and promote your business with advanced marketing automation functionalities. It offers a wide range of marketing capabilities such as email creation, social media campaign creation, webinar/event communications, advanced SEO for marketing content, Google AdWords integration, integration of SEO with blogs, lead management, and API access for third party integration.
All these above-mentioned marketing automation tools will help you promote your business or brand in the most effective way and thereby increasing visitors on your website as well as ROI.
Ankur Purohit is a Digital Marketing Manager by profession, a writer by hobby and works for Baymediasoft Technologies Pvt Ltd. – a Mobile App Development company. He loves sharing information regarding mobile app development and Custom WordPress development.