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Social Media Brand Index: Best Brands Twitter & Instagram | Top 10’s

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Updated March 30, 2019
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Social Brand Index

Tim Brown

Tim Brown is the owner of Hook Agency, an SEO and Web Design company focused primarily on driving traffic and leads for small businesses, roofers and construction companies.

This is a regularly updated index of the best of the best on Twitter and Instagram. Brands that stick out like a sore thumb – in a good way – because they act like humans, rather than faceless corporations. Also factored into this ranking index but not the number one factor – the number of followers the brands have. Our ranking methodology is listed here (towards middle of the article.)

Social Brand Index

What makes an epic brand on social media – in short

We often lead with web design and SEO – but social is a powerful way to interact regularly – and the best brands participate in conversations in a way that endears people to them, and makes them magnetic. Even if you don’t love Wendy’s burgers – you may have seen one of their epic trolls on McDonald’s like this one:

Ultimately, it humanizes them. Their social media marketing team has a very clear tone and feel that they can implement together – with autonomy, and in a natural and cohesive way.

4 Honorable Mentions

1. iHop – Instagram 21k followers | Twitter 33k followers.
One thing that makes them great: Tons of free P.R. from their stunt – changing their name from iHop to iHob for few weeks.

 

2. eBay – Instagram 21k followers | Twitter 33k followers.
One thing that makes them great: Consistent, active and using features like polls to create engagement

3. Red BullInstagram 10.8 million followers | Twitter 2 million followers

One thing that makes them great: Shot someone across Los Angeles, causing a P.R. uproar, and making Twitter and Instgram go nuts.

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4. Hamburger HelperTwitter 30.2k followers.
One thing that makes them great: Literally made their own mixtape with rappers rapping about hamburger helper – hilariously overboard.

 

Top 10 Social Media – General / All

(Numbers as of indexing – latest index: March 2019)

  1. Wendy’sInstagram 842k followers | Twitter 3 million followers
  2. Coca ColaInstagram 2.6 million Followers | Twitter 3.3 million followers
  3. PlayStationInstagram 17.1 million followers |  Twitter 16.2 million followers
  4. ChanelInstagram 33.9 million followers |  Twitter 13.2 million followers
  5. XboxInstagram 8.7 million followers |  Twitter 13.2 million followers
  6. StarbucksInstagram 17.4 million followers |  Twitter 11.4 million followers
  7. DoveInstagram 417k Followers |  Twitter 193k followers
  8. NikeInstagram 86.1 million followers |  Twitter 7.7 million followers
  9. TeslaInstagram 5.5 million followers |  Twitter 3.5 million followers
  10. NetflixInstagram 13.8 million followers |  Twitter 5.8 million followers

Social Media Brand Index Ranking Methodology

Followers: How many people are following them on social media?

Visibility: How many mentions across the web are they getting?

Growth: How quickly are they growing / or not growing?

Engagement: How often is their follower base interacting with them?

Sentiment: Are people generally reacting positively to them?

Segment: Where is that in comparison to their competitors?


 

Watch this quick video to see how savvy businesses save time and hook better leads:
 

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Top 10 Food + Beverage Brands by Social Media + Sentiment

Consumer Package goods on social media, SocialBrandIndex

Top 10 Consumer Packaged Goods by Social Media + Sentiment

Social Brand Index - Non-perishables

 

Top 10 Fashion Brands by Social Media + Sentiment

fashion marketing social media

 

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Tim Brown

Tim Brown is the owner of Hook Agency, an SEO and Web Design company focused primarily on driving traffic and leads for small businesses, roofers and construction companies.

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