Want to make it a fun process to get your first B2B website? We had the pleasure of being part of that process for ‘First Response Safety Traning Inc.’ – a very respectable small-business that had been owner operated for 30 years and never had a real official logo or website. We had a very fun and raucous discovery session that helped us identify the ‘persona’ we were creating for, and what she cares about.
Instead, the best B2B branding is simple, iconic, but yet conveys alot of meaning about the brand with its simplicity. We brainstormed with the client, and went all kinds of interesting directions, before settling in on this simple design that will look great as a tiny icon, as well as on a billboard.
So much of effective B2B web design is a balance between giving the right amount of information and not overwhelming people. To share – in detail about each of your services right on the homepage, could lead to ‘Analysis Paralysis’, meaning people won’t feel equipped to make a decision, but rather, they’ll feel intimidated.
B2B web design benefits from the ability to showcase other companies you’ve worked with, and thus support your company with some of the positive brand awareness of those companies.
This along with clear testimonials, awards, and other trust factors – as well as strong ‘call-to-action’s’ will decrease friction and make it easy for people to make the next step with you.