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12 Proven SEO Strategies for Technology / B2B / SAAS Companies

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Updated August 2, 2019
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SEO Treasure Box

Tim Brown

Tim Brown is the owner of Hook Agency, and strategic marketer focused primarily on driving traffic and leads for small businesses and construction companies.

Technology and SAAS companies can drive millions of dollars of revenue, gain more funding, and even sell for 100X what they put into their platform if they understand keyword research, and utilize it and broader SEO principles to build their company. How do I know SEO can be a giant arbitrage for technology and SAAS companies?

  • One of the first SEO clients I had 4 years ago was a B2B sales platform, and we got it to #1 for ‘Sales Development Software’, at a time when it’s competitors had 100’s of millions of funding and they had 3.
  • We have an IT company that had 3 total leads from the web last year, and with SEO + PPC efforts this past 3-6 months we had the client email us the other morning and say they received 2 leads THAT MORNING – in an industry where closed business often results in a 300k average customer lifetime value.
  • Our company has now done search engine optimization for 10+ clients, and I’m starting to see patterns – our system leads to significant results in every case we’ve applied it to – leading to 80% year over year traffic for our average client.

I’m going to outline everything I can possibly express in this short but extremely actionable guide. Because I know many of you don’t have the time and don’t have the 100 hours it’d take to some of the components here (many will take only 10-20 minutes apiece – so knock those out first, of course.)

A number of years ago – I had slowly built my freelance career on the side with the help of SEO, writing blogs regularly and learning about backlinks. Leads were coming in regularly, but I still was only offering website design to our clients.

A technology / SAAS client asked – why are these graphic design and website changes not leading to more business? I had to admit – his traffic was too low.

I could do some of the things I’m doing for my own site for yours, I said.

Technology SAAS B2B SEO Strategies

Introduction: Content & Links – The basic building blocks of SEO.

Once you get the basic technical SEO right (no small feat by the way, but not that crazy – check out our basics of SEO post).

Once you get thin and duplicate content de-indexed (with Yoast, other SEO tools, Google XML Sitemap plugin for WordPress) the real scalable effort you’re left with is CONTENT & LINKS.

Have SEO Handled For You - SEO Outsourcing

Some SEO teams may tell you differently, but just know SEO’s joke amongst ourselves that there really are no secrets, just putting significantly more effort into writing articles, guides, and landing pages – as well as guest posting and procuring links from around the web back to the site. These two activities can basically be scaled ad infinitum and you can get really good results from taking aggressive, and heavy-duty effort in these directions.

 

1. De-index thin & duplicate content

This is the absolutely first and #1 most important SEO tip for most people.

You need to make sure your site doesn’t have a ton of thin and duplicate content. In WordPress, for instance, sometimes you’ll have miscellaneous templates indexing on google – try this just google “site:yourwebsite.com” and see if a bunch of nonsense shows up (even in the later pages.)

This seems like a non-sexy SEO tip – but it’s huge.

 

2. Write 1 Giant Guide helping Ideal Customers solve a problem

What question do you get all the time in the sales process?

How can you guide people to START solving their problem – but maybe you can then help them finish solving it?

Big content is better for SEO than tiny blog posts, but I suggest at least a baseline of – one bigger ‘hub’ type post a month of at least 1500-2000 words, and 3 regular sized 750+ word posts a month. The guides are much more likely to garner significant attention – we’ve even had a big guide like this rank for 1000 plus keywords.

 

3. Guest post on another authoritative site that owns the attention of your audience

Leveraging other people’s audience that hold your ideal customer’s attention is reason enough to guest post.

But besides that, linking back from these kinds of sites (check that their Domain Authority is above 30+ with Mozbar) is massive for getting your site higher than your competitors in search engine rankings.

 

4. Remove password-protection on content or un-gate half of the piece of content – “The Content Upsell”

If you’re still gating big, chunky content completely  – you’re massively stifling your search engine traffic opportunities.

An amazing way to get e-mails but still have a ton of value open for the public is gating half or the last 3rd of a resource / through the ‘content upsell’

Check out an example of that strategy in our ‘Google Analytics Basics’ guide, where 10 of the final 20 strategies are available only by giving your e-mail.

This guide was even tweeted by Google Analytics Twitter account– even though it was half gated! Your 100% gated content isn’t going to get that kind of natural attention.

5. Create a systematic, rhythmic content strategy to address the problems of your ideal customers

Now that you’ve done some chunky, serious content – you need to be putting out a drip of regular systematic content.

Whether that’s once a day, once a week, or once a month – determine the right pulse for your organization – and just make the content as useful as possible.

6. Try keyword research now (it’s also a great general competitive research tool.)

Ahrefs  and SEMRush are both awesome tools that have somewhat less expensive versions, where you can pop in competitors sites into the tool and get the keywords they are ranking for – and use those keywords to seed the pot for your ongoing keyword strategy efforts.

8. Use a Freemium to convert people reading your articles.

Why not have a popup or a sidebar ad that offers people a free trial, perhaps for 7 days.

The freemium offer allows you to get people in the door to experience all your software has to offer if you are doing a SAAS. The SEO trick here isn’t the freemium model, it’s the compelling call to actions throughout your content marketing efforts.

We get 5 opt-in’s a day from various call-to-actions on our blog, and there’s no paid advertising to our content.

9. Have your sales guys relay back questions they get 2-3 times (and write a blog post on them.)

Working with your sales team super closely on content is one of the most under-rated technology / b2b / SAAS SEO strategies of all time in my opinion.

10. Check out Quora and Reddit for the topics that your company helps with and start answering upvoted ones.

There is an untapped goldmine of content ideas from people looking for answers.

If you’re the one who has those answers – write a 1000-word blog post in response, and put a 200-300 version in the answer and link to your full answer on your blog – being useful + getting traffic.

11. Measure ROI to Lifetime Value

The only way to get buy-in for SEO efforts is to actually identify the lifetime value of the average customer.

Customer Lifetime Value DIVIDED BY closing ratio = the value of the lead.

Once your team has clarity around this, it will be alot easier to understand and attribute value back to your SEO efforts.

12. Templates not Pages

If you identify that you want a page to go after a certain vertical – strive to instead create a template that can be used for any vertical.

This can then scale in the future to be used for any vertical. Knock out the one first, and then do 2-3 more the next week because of the efficiency of having the template up!

 

TLDR:

SEO can be insanely powerful for technology, SAAS, and B2B software companies – but the first big step is getting a linking and content strategy that goes after questions your ideal customer is asking, un-gating your content, and mining the web for topics that will actually generate traffic. From there asking them to try your software with a freemium model, or sharing an asset that will get the e-mail can increase your conversion rate. Once you get the basics down, pushing into schema markup to acquire more answer boxes from Google, using search console to find content to improve click-through, and working with sales to nail down the big questions and creating a systematic rhythm for putting out content and landing pages that bring people to your site is crucial.


Thank you for reading “15 Valuable, Proven SEO Strategies for Technology Companies” and good luck on your SEO + Content Marketing journey for your IT, SAAS, Software or Technology company. Let us know if we can help be aggressive on your behalf.

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Tim Brown

Tim Brown is the owner of Hook Agency, and strategic marketer focused primarily on driving traffic and leads for small businesses and construction companies.

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Dan Corrigan
Dan Corrigan
18:43 19 Jun 19
I am a small business owner who was referred to Hook Agency to develop my website, promoting and advertising my business. The first time I spoke with Tim I knew his company would be a good fit for my business. The entire Hook Agency team was very responsive, acommodating, patient, and easy to work with. They made the whole process productive and stress-free. I recommend their services to anyone starting a business or for those who simply would like the best agency supporting their business.read more
Jen Wright
Jen Wright
19:48 06 Jun 19
Truly honest and caring people - I reached out to Hook Agency to schedule a consult with them, and I received a call from Tracy Kelly the same day. He was personable, kind, and took the time to explain what I was looking for wasn't a fit for their agency, but went completely above and beyond to talk to 2 other businesses to see if they would be interested in working on the project I have in mind, and then sent me a follow up email with their contact information. I am so impressed with the Tracy and his honesty and integrity. If you're worried that someone is going to sell you on services you don't need - you can expect a breathe of fresh air with Tracy and Hook Agency.read more
David Keinert
David Keinert
13:17 04 Jun 19
I was looking for agencies because we wanted to create a new website and blog. Hook was one of our top choices, but admittedly, I was nervous based on the fact they had not done work in my industry before. Fast forward to a year later, and I couldn't be happier. The team at Hook is responsive, resourceful, creative, and fun to work with. We have great content on our blog, and website continues to grow each month. I'm "Hook"ed!read more
Ryan Hanson
Ryan Hanson
03:10 24 May 19
We have nothing but great things to say about the Hook Agency. Their website work, and subsequent SEO, blog writing, and social media expertise have done wonders for our lead pipeline. We would recommend them to anyone looking for a competent and professional digital marketing team. We already have them contracted to do another project!read more
Jesse Hoekstra
Jesse Hoekstra
20:17 15 May 19
Great company to do some SEO work with and also a great help on the website building. They have quick response to questions, updates, and last minute changes.
Greg Toler
Greg Toler
17:07 15 May 19
Tim and the entire Hook Agency team has been the exact partner my company needed for all things web design, SEO, and even digital marketing strategy. Was hesitant at first with the complexity of my industry, but they have far exceeded expectations with research and content development. Our SEO position and inbound leads were almost nonexistent. Within three months our website authority and position had drastically increased, and we were consistently receiving organic leads. Now we have closed our first inbound lead as an organization and are transitioning to let Hook manage our PPC. As a small business, Tim has been helped us get the best bang for our buck while getting to know our company and process to help achieve our goals. We have used several large and small SEO companies in the past, but Hook Agency's management has provided the first measurable difference and growth. Would highly recommend!read more
Josie Franske
Josie Franske
16:11 22 Apr 19
We considered several web-design firms before selecting Hook Agency to redesign a large portion of our company site, and we're incredibly happy with the results. Not only was the team able to create exactly what we wanted, they've come up with some great compromises between keeping our brand voice and SEO writing, providing solutions that I'm confident no other firm would be able to dream up. It's been a very collaborative process and we're seeing great outcomes. They've also provided technical support on some small web issues, which takes major headaches off our plates as a small business without a full-time IT department. We absolutely recommend them!read more
Karine Woodman
Karine Woodman
02:50 21 Apr 19
We absolutely love our website. Hook Agency was very professional and provided us with a website that exceeded our expectations. We've also continued with their SEO services.
Jamie Rykyto
Jamie Rykyto
23:18 21 Jan 19
Very impressed! Long story short, our company website that was hosted elsewhere somehow lost data and went down. When the hosting company failed to do anything about it Hook Agency didn’t hesitate to help. They went above and beyond to get us back up and running. They made us feel confident and comfortable with what they were doing and explained everything each step of the way. I would definitely recommend them!read more
Maygen Lacey
Maygen Lacey
16:16 09 Jan 19
Super impressed with Tim. I had no idea how to find a web developer in my budget. Even though he was well out of my price range, he still very kindly took the time to suggest a few options and and walked me through how pro web developers operate. Class act! Thank you!!
Gibbous Wolf
Gibbous Wolf
19:53 31 Oct 18
Hook Agency came up with highly creative SEO solutions to my growing website. Their process was very insightful and they explained everything in an intelligent way without making me feel talked down to. I would recommend Hook Agency for anyone's SEO needs in Minneapolis.
Casey Palmer
Casey Palmer
18:49 16 Oct 18
Such a good website creator! So creative, responsive and helpful. Great team!!!
Robbin Julien
Robbin Julien
00:29 18 Sep 18
HOOK made the complex topic of SEO far less intimidating. They were patient and understanding with our learning curve. They worked "with" us, educating us as to where the opportunities were. They identified what "they" could do for us and even more valuable, what "we" could and should be doing for ourselves. HOOK and their style of full transparency, had us feeling comfortable immediately and ultimately feeling like we had a trusted partner working for our best interests. We look forward to our future collaboration and success!read more
Andrew Alshouse
Andrew Alshouse
17:24 10 Aug 18
Hook Agency has been a great resource for our small business. From creating our initial site to making updates as we grow, Hook has always been easy to work with. And they are quick with bug fixes which I really appreciate!
Reed Leidle
Reed Leidle
17:07 27 Jul 18
Amazing! Seriously, first class customer service and good people!!! Talk about going above & beyond... couldn't ask for a better experience.
Mark Graham
Mark Graham
18:45 16 Jul 18
Finding a website design company that is highly creative, technically competent , fundamentally sound, well organized, willing to listen and committed to service is unique indeed. We found exactly that at Hook Agency.
Eric Pfeffer
Eric Pfeffer
21:10 05 Jul 18
Without even paying a dime, Tim looked at my google analytics account and my google console account and gave invaluable free advice. Although his services were not a good fit for my needs at this point, I would highly recommend his services for SEO and high raking on google searches. Hook Agency is the way to go!read more
Craig Pladson
Craig Pladson
13:40 25 Jun 18
Tim and his team were collaborative, responsive, fast and delivered quality work on a tight timeline. The Wordpress pages they built are easy to update, mobile friendly and we plan on using the template they built for landing pages down the road. Tim also provided insightful guidance on SEO and lead generation best practices along the way.read more
Anna Overly
Anna Overly
17:28 17 May 18
When I began searching for an SEO agency last year, I received a lot of generic proposals from SEO agencies who wanted our money but didn't show any dedication to learning our niche industry. Tim, on the other hand, came to the table armed with a list of keywords to go after, goals to reach, a knowledge of what our competitors were doing, and an eagerness to understand our industry. Since then, Tim has shown a deep commitment to our success and has gone above and beyond to make sure we reach the goals we set. In the last year, our company has experienced a 30.8% increase in conversions from organic search (3mos/3mos) and a 135.06% increase in page views from organic search (3mos/3mos). The conversation has shifted from "let's get more leads" to "we need to hire more employees to handle all this new business." Tim has been incredible to work with, and I'd recommend him highly to anyone looking to hire an SEO specialist.read more
Sarah Lietz
Sarah Lietz
15:19 21 Feb 18
Tim has always been super responsive, creative in design, and helping us long after he should! Highly recommend!
Patrick Lorence
Patrick Lorence
15:52 20 Sep 17
“My company launched our completely revamped website and couldn't be happier with the way the site turned out, and our experience with Tim B Design. They took our old website with outdated graphics, poor sales results and transformed it into a modern, incredibly attractive and sales thriving site. In 6 short months we have seen a 300% increase in sales by online traffic, a greater return than we had ever imagined. Our product keywords are up over 350% and our website can easily be found on top of any major search engine. When we met with them to discuss the project, we were immediately impressed with how easy they were to communicate with—just real, down to earth, believable people that don't talk over your head with tech jargon. They listened and spent ample time understanding our products and message to make sure the site layout was exactly what we wanted.These days, I feel that people get to know your business through your website before they even walk through your door so it better be a good first impression. Our site brings in new clients every single day. The best part is that my website is so easy to use, I am able to edit content whenever I need to. It’s become such a great tool for my business. I am so in love with my branding, I receive compliments everyday. The Tim B Design team is amazing. They are creative, quick and so much fun to work with, I highly recommend them to any business.”Brad LorenceOwner, Banksystems Marketing Incread more
Niles Deneen
Niles Deneen
19:44 03 Aug 17
Awesome - we are seeing great improvement in our traffic and engagement. It's a pleasure working with Tim he is such a gifted guru of seo and digital marketing.
Josh Carlson
Josh Carlson
14:44 11 Jul 17
Tim B Design is exceptional to work with! He and his team have a great attitude, they've shown excitement in helping my business, and they are go getters! When I first contacted Tim on his website he responded to me almost immediately which was great. After our first face to face meeting I knew I wanted to work with him. I agreed to have them design my logo and build my website. In the process of doing that Tim thoroughly educated me on the importance of SEO which I knew very little about. There was absolutely no pressure to purchase anything while he was educating me but I decided to enter in an agreement for that too. Shortly after starting SEO they had availability to take over my social media accounts and I jumped at that opportunity. I put my full trust in them and they are doing great with all of it. Because of their work I've already seen growth in the number of sales leads generated by my website which is terrific! If you need help with any of these areas you need to contact Tim B design. Thank you Tim and Bea!read more
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