Supercharge your SEO! Subscribe to our newsletter for the latest SEO tactics & best practices

How To Make Your Emails SEO Friendly: 8 Essential Steps

Updated May 18, 2018
No Comments
Email Marketing SEO

Tim Brown

Tim Brown is the owner of Hook Agency, an SEO and Web Design company focused primarily on driving traffic and leads for small businesses, roofers and construction companies.

People believe emails to be something that dies when it is sent. This does not have to be always true – sometimes emails can help you boost your website’s SEO and set you up for success.

But how emails and SEO are connected is not such an obvious thing. Google doesn’t assess each one of your emails and a long list of subscribers doesn’t really give you high ranking in your favorite keyword search. It’s only logical that people are confused with this connection.

Email Marketing SEO

However, emails are an excellent tool if you want to keep your subscribers and draw attention to your site like it wouldn’t be possible on any other platform.

Here are some ways how you can use emails to make your website more SEO friendly.

1. Make your newsletters public

You might not realize this, but some of your best content lies confined, somewhere in your subscriber’s inbox. You took the time to write this – it’s good, keyword rich and it gives all the necessary information. So, why don’t you ever use it on your blog or website?

Turn that wasted content into something fresh and digestible, for people to read and search engines to easily put near the top of the search results.

In case you don’t have enough content to make your email into a blog, then you should use the text from a couple of emails and post it as one. Make sure, though, as you write your email content, to make it SEO friendly for these publishing purposes.

Hook better leads with hard-working digital marketing

We help small businesses get more traffic and leads with Professional Visibility™ through web design & SEO

Free Marketing PlanGet a Free Demo
Ready to hook better leads and save time with hard-working digital marketing? Start the Conversation

Another great thing you could do is archive your newsletters. This way you are taking your emails public and anyone can have the opportunity to find it with a right keyword search. You could link your blog or website page to and from your newsletter archive and it will draw the attention back to your site.

2. Use more text and fewer images in your emails

This is the opposite of what you are supposed to do in your emails. You are supposed to include a lot of images to draw the reader’s attention and implement text to support them. But, when it comes to search engines, having a lot of text is much better.

Search engines love text, Google namely since it can be rich with keywords – and this is why you should love a lot of text too. It can give you an opportunity to get to the top of the search results.

Feel free to include images in your emails but once you decide to post, post without or with fewer images to help search engine crawlers find you.

If you are not quite skilled at putting keywords in your posts, don’t just start putting random keywords in – this can backfire and leave you with less traffic.

The rules are simple – use a Google keyword planner to find keywords for your topic, pick a primary keyword to use in your writing and a few of similar, tail keywords and make sure that they all blend into the article seamlessly, without it being obvious that it’s a keyword.

3. Take customer reviews and other forms of feedback

You have probably seen and taken dozens of those email customer reviews or gradings but what you have probably never realized is that those surveys are being used as a strategy to increase the sender’s local search rankings.

And for some businesses, this is essential. Think about all of those businesses that you are subscribed to and get emails from them regularly – would they benefit more from users everywhere online or just local users. This is why local search engines are extremely important, especially in the world of small businesses.

When your customers give you a review, they will probably write in the same language that they use to research things in search engines – this will help you boost your long tail keywords.

“Another thing feedbacks are great for is the knowledge of what you could do better – for example, a customer could be bothered by your website design’s unresponsiveness, or the content is not good enough – all of this will give you an insight into your readers minds and you’ll be able to remove those roadblocks”, – explains Kristen Johnson, an Email Marketer at Bestbritishessays, and a Studydemic writer.

4. Use inbound links

Inbound links are extremely important in the world of SEO – they determine how vital your website’s SEO is. The more inbound links you have directed to your website or your blog, the higher you will rate on the Domain Authority – a scale 1-100 which determines how well search engine optimized your website is.

For example, you could be selling something and when you create an email campaign to influencers, they will use it and refer to your product or service and will link to your site.

The more of these you have the higher your Domain Authority will be and more credibility you`ll have – and this is something that search engines also take into consideration.

5. Write accurate and SEO friendly content

You still have to create good and SEO friendly content. No matter if it is just going to be in an email, it’s always a good idea to optimize it and make sure that it’s accurate.

With this way of SEO even in emails, you’ll be able to use any of your emails any time you need them and not worry about editing them to make them optimized.

Help can be found online in this case, since so many great free online tools offer SEO assistance nowadays.

State of Writing and ViaWriting are two websites that will give you guidance on SEO writing and formatting your content.
MyWritingWay offers tips on choosing keywords, gives practical examples of keyword usage etc.
Eliteassignmenthelp is a SEO copywriting tool, recommended by Bestaustralianwriters, that has proved to be helpful in the past.
Academadvisor and Revieweal are some of the best plagiarism tools that you can use in case you have people who write for you.
Oxessays is an online editing and proofreading tool that will help you eliminate all those pesky mistakes. It was recommended by Uktopwriters.

6. Make use of canonicalization

If you are not sure what canonicalization really means, it’s something you add to the code of the URL in order to tell Google which version of the URL needs to appear in the search results.

This is done because your blog page and your newsletter page might get mixed up due to the similar content and this shouldn’t happen. This way, with the ‘canonical’ in use, the search engine will know which URL to choose and you’ll be properly displayed on search results.

7. Implement SEO measures on the page

It should begin on your blog or website – each page has got to be optimized for search engines. The first thing you can do is to check if all of your metadata and your titles are properly written to be in accordance with descriptions displayed in search engines.

Next, you need to make sure that all of your pages have clear headlines – each with a unique title – and all of them should have static URL addresses.

Build the links that you need to promote and let those links lead to the categories that you want to promote – each link should, naturally, display clear category hierarchy. For each category, there should be a ‘more’ button which should provide valuable information on the category.

These are all heavily related to the page optimization but it is where your email will send them – it will have links leading to these pages.

8. Use emails to attract people and boost SEO

This is the most obvious way to optimize your page since comments and views make search engines display you higher in the search results. What you could do is include enticing calls-to-action, offers or hook them with an engaging topic.

You could also have a subtler approach, simply providing the link to your blog and stating that if they want to they can subscribe via RSS too, or invite them to connect with you on Instagram, Facebook, Twitter or any other social media profile of yours.

People are different and not everyone will be drawn into your blog by the same things so offer options and provide links to your website or blog on each of your profiles.


Even though is hard to grasp quite how, but using email for SEO purposes is one of the best ideas out there. What is so good about it is that you already have everything you need in your emails, you just have to make sure that you publish it in a right way.

It will both provide you with increased levels of attention and engagement with your brand. This, however, would require some patience as success with this strategy does not come easy. It takes a lot of time and effort to achieve greatness doing this.

To make it easier, make a habit of writing SEO friendly content for your emails – this way you’ll be all set when you decide to use any of these strategies.


Freddie Tubbs is a digital marketer at Ukservicesreviews. Besides, he regularly contributes marketing case studies posts to Australian help and Writemyaustralia blogs.


Related Posts

Tim Brown

Tim Brown is the owner of Hook Agency, an SEO and Web Design company focused primarily on driving traffic and leads for small businesses, roofers and construction companies.

Leave a Reply

Be the First to Comment!

Notify of

Want to hook better leads with hard-working digital marketing?

Get a free consultation now