Having a balanced and well-executed SEO strategy is essential to not only getting your website seen by potential prospects but to get clicks as well. In a highly competitive marketplace, search engine optimization is a crucial component to getting your brand in front of your ideal customers.
“We have nothing but great things to say about the Hook Agency. Their website work, and subsequent SEO, blog writing, and social media expertise have done wonders for our lead pipeline. We would recommend them to anyone looking for a competent and professional digital marketing team. We already have them contracted to do another project!”
“The standards were set very clearly as far as what our goals were with the project and their knowledge of online platform design and marketing established a clear strategy as to how we would achieve those goals”
SEO consists of two parts; on-page and off-page. On-page SEO includes factors on your website itself including the speed of your website, the quality of your content and the structure of your site.
Off-page SEO is essentially the quantity and quality of links that are pointing to each of your pages and your website overall.
Google uses over 200 different ranking factors to decide where your pages should rank for specific queries, but all of them are either on or off-page. It’s accepted that off-page SEO is more important and has more potential for rankings improvements.
The quality of your backlinks is impacted by the website that they come from, the specific page that they are on and where the link is located on the page. Although there are other more complicated factors, these three are the primary deciders of the quality of a link.
Links that are of higher quality will have a more significant impact on your rankings and are usually the hardest links to acquire. Ideally, all of your links would come from extremely authoritative websites like the BBC, NASA and the US Government.
Unfortunately, it’s doubtful that these websites will link to your home construction company. Instead, we focus on getting your business coverage on relevant quality websites, blogs, and industry publications.
Digital marketing is the process of sharing a website around the internet in a creative way so that more people will visit your site. A portion of those visitors will be interested in your services, and they will lead to sales.
Although we can’t make any promises regarding revenue increase, digital marketing is a cost-effective form of advertising when compared to traditional methods and has a high ROI.
Digital marketing will help to spread awareness of your business in the short and long-term, meaning that people are more likely to turn to you when they are in need of remodeling. But because we also focus on SEO, we want to increase your rankings so that you continue to bring in more traffic each month and hopefully more leads.
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