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SAAS Marketing Strategy | 7 Most Effective | 10X Your Leads

Updated September 1, 2019
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SAAS marketing ideas

Tim Brown

Tim Brown is the owner of Hook Agency, an SEO and Web Design company focused primarily on driving traffic and leads for small businesses, roofers and construction companies.

If you manage a SAAS company or if you help market one, then you realize how much potential your business has. Your software can help to change the world for the better, one user at a time.

The problem comes when you’re trying to grow your subscriber base. How can your business grow without a healthy supply of fresh leads?

That’s why you should read this SAAS marketing strategy guide. We’re about to brainstorm seven fantastic and evergreen methods to help 10x your SAAS leads, even if your budget isn’t the biggest.

One awesome SAAS marketing company – Wistia has gone to great lengths to produce an original video series directed at brand marketing directors:

Let’s take a closer look at ten powerful methods to promote your SAAS.

# 1 – Start an Affiliate Program

One of the smartest ways to advertise your SAAS service is to inspire an army of affiliates to help you spread the word. Launching an affiliate program works the best if you offer recurring commissions to your affiliates. The better your affiliates do, the harder they’ll try to promote your SAAS.

Many of the most successful SAAS companies on the planet boast amazing affiliate programs that help to attract affiliates. (AWeber, GetResponse, LeadPages, SEMRush, and other popular SAAS companies boast robust affiliate programs).

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If you want a striking example of a hugely popular SAAS affiliate program, ClickFunnels is an excellent standard to consider and analyze.


# 2 – Host Weekly Webinars

Webinar marketing is your new secret weapon as a SAAS company. Webinar marketing is a genius way to introduce your software to the world while generating leads at the same time.

You can craft amazing and helpful presentations that can help to showcase the many benefits of your SAAS. You can also use webinars to generate email leads and to build your email list.

Webinars are also a great way to brand yourself and provide value to your existing SAAS subscribers. As you know, it’s much easier to keep a subscriber than it is to generate a new one. For that reason, webinars are a great way to educate and entertain your existing subscribers so they can get the most out of your SAAS.

If you love the idea of marketing automation, then webinar marketing gets even better. It’s effortless to automate your webinar using apps like EverWebinarDemio, or EasyWebinar.

If you want to brainstorm more about how to craft a fantastic and evergreen webinar for your SAAS platform, check out this evergreen webinar guide for SAAS companies on the Demio blog.

# 3 – Write Better Blog Content

Stop creating blog content unless it targets your ideal SAAS subscriber!

What are the top 10 questions that your ideal prospect has about your niche market? What frustrates your typical SAAS subscriber? These questions make beautiful blog content ideas that you can publish very quickly.

Spend time carefully analyzing your ideal SAAS subscriber, so you can create amazing blog content that speaks to their frustrations.

That way, you’ll know that every single blog post you create can provide tremendous value to your target demographic.

# 4 – Don’t Neglect Email Marketing

It can be too simple to forget the unfathomable power of email marketing these days. That’s because everyone loves to spend time on social media, on YouTube, and listening to Podcasts. But make no mistake, email marketing is still a vast avenue to promote your SAAS.

According to a collection of email marketing stats published on Campaign Monitor, email marketing has an unbelievable ROI of roughly 3,800%! The same article cites that every $1 spent on email marketing generates approximately $44 in return.

The most useful thing about email marketing is that there are so many ways you can use it to promote your SAAS.

Here are some genius email marketing ideas to help promote your SAAS:

  • Launch a free email course that teaches about your software.
  • Send monthly (or weekly) educational emails to your existing subscribers.
  • Create an awesome lead magnet and promote to prospective subscribers.
  • Offer a free 30-day trial to any prospect who joins your SAAS’s email newsletter.
  • Send a thank-you note and welcome your new customers with an automated welcome campaign. This campaign can also cross-sell or upsell your higher tiered membership levels.

SAAS Marketing Strategy

# 5 – Run A Product Launch

One of the most courageous ways to promote your SAAS is to run an official product launch. A product launch typically involves launching and promoting your official launch as a special event on marketplaces like MunchEye. You can also list and advertise your launch on marketplaces such as JVZoo, or even ClickBank.

To incentivize affiliates to promote your SAAS vigorously, you could offer prizes for top-performing affiliates.

The best thing about a product launch is that this is something your SAAS company can perform every year. That way, you can get fresh eyeballs on your content as frequently as possible.

# 6 – Launch A Podcast

There are two important reasons why launching a Podcast is a genius marketing strategy for your SAAS company.

The first reason is that creating compelling content is an excellent way to generate leads. Just like blogging, ask yourself what questions your ideal prospects are wondering. What frustrations do they have? These questions can make excellent Podcast topics to discuss.

Another reason that Podcasts rock is that they can help to provide more value to your existing subscribers. Your Podcast can answer questions, give tips on your niche, and work hard to brand your SAAS.

# 7 – Offer Amazing Support on Social Media

Have you ever received horrendous customer support? If so, how did that make you feel? Probably really bad!

Amazing customer (and prospect) support is arguably the single most important SAAS marketing strategy.

These days, a single negative review can hurt your software company badly. Negative reviews are doubly hurtful if you don’t have a considerable track record of success.

That’s precisely why it’s so important to reply promptly to any questions or concerns that your customers/prospects have on social media.

This way, your existing customers will see that you genuinely care about them and their results. You’ll also get the benefit of new prospects encountering your fantastic customer support. They might think to themselves, “Wow, this company actually cares about their customers! Maybe I should check them out?”

SAAS Marketing Strategy Conclusion

Your SAAS company is incredible. You provide amazing services to your customers, and your staff bends over backwards, trying to improve your product continually.

That’s why the SAAS marketing strategies in this guide are so important. You owe it to your prospective members to spread the word about your fantastic service. Your service deserves success!

Never forget the value and benefits that you provide to your subscribers. This conviction gives you the ultimate confidence to grind and promote your SAAS business tirelessly, and without fail.


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Tim Brown

Tim Brown is the owner of Hook Agency, an SEO and Web Design company focused primarily on driving traffic and leads for small businesses, roofers and construction companies.

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