Do you want to know how to get more website traffic and leads for your roofing company? This case study will show you how Northface Construction was able to get 458% more page views and 180% more leads in one year. Are we talking Google paid ads, Facebook, HomeAdvisor? None of the above!
We de-indexed things like 'tags', and 'categories' in WordPress that show up as duplicate content when Google crawls the site, and makes it less likely to show your pages high in search. We submitted the sitemap to Google search console, increased internal links on the site, added alt text to all images, and made numerous other technical changes on the site.
We created stellar content, including 'how-to' content, content about the latest roofing technology, and even these good-looking Siding color trends infographic, to go along with a blog post about the biggest color trends of the year:
In the land of the resourceful, the most resourceful SEO team wins. Taking things one step further than Northface's competitors allowed this relatively young business to have a leg up on companies that have been around for 20 years.
A combination of more traffic from Google search + a stellar looking website that we designed, has allowed them to grow, and we're excited to continue to help get them to the next level this year as well.
