Do you want to know how to get more website traffic and leads for your roofing company? This case study will show you how Northface Construction was able to get 458% more page views and 180% more leads in one year. Are we talking Google paid ads, Facebook, HomeAdvisor? None of the above!

Almost 7X the traffic from Google
The crazy thing - was that Google traffic went up even more than 458%... It went up 589%! That means it grew at a significantly quicker pace than any other traffic source
Leads are up over 180%
Contact form submissions and calls from Google traffic are up 180% year over year
How'd we do it?
Read the step by step case study below that helped us smash our goals, and help this company go from 3 people to 6 people.

STEP 1: MAKE TECHNICAL CHANGES

We made the website easier for Google to crawl and decipher it's structure, and important pages.

We de-indexed things like 'tags', and 'categories' in WordPress that show up as duplicate content when Google crawls the site, and makes it less likely to show your pages high in search. We submitted the sitemap to Google search console, increased internal links on the site, added alt text to all images, and made numerous other technical changes on the site.

STEP 2: CREATE COMPELLING CONTENT

Unfortunately - just blogging without keyword research isn't effective anymore, you need to really find out what people are searching most and write for that demand.

We created stellar content, including 'how-to' content, content about the latest roofing technology, and even these good-looking Siding color trends infographic, to go along with a blog post about the biggest color trends of the year:

STEP 3: EARN LINKS BACK TO THE SITE

Through local directory listings, through press release distribution, through guest posting, through thick and thin.

In the land of the resourceful, the most resourceful SEO team wins. Taking things one step further than Northface's competitors allowed this relatively young business to have a leg up on companies that have been around for 20 years.

A combination of more traffic from Google search + a stellar looking website that we designed, has allowed them to grow, and we're excited to continue to help get them to the next level this year as well.

Unfortunately not every Roofing SEO company is created equal. Send us a message now to get a free consultation – and 5x your website traffic and consistently get more leads & ideal customers this next year.

Hook Agency

5.0

Dan Corrigan

18:43 19 Jun 19

I am a small business owner who was referred to Hook Agency to develop my website, promoting and advertising my business. The first time I spoke with Tim I knew his company would be a good fit for my business. The entire Hook Agency team was very responsive, acommodating, patient, and easy to work with. They made the whole process productive and stress-free. I recommend their services to anyone starting a business or for those who simply would like the best agency supporting their business.read more

Jen Wright

19:48 06 Jun 19

Truly honest and caring people - I reached out to Hook Agency to schedule a consult with them, and I received a call from Tracy Kelly the same day. He was personable, kind, and took the time to explain what I was looking for wasn't a fit for their agency, but went completely above and beyond to talk to 2 other businesses to see if they would be interested in working on the project I have in mind, and then sent me a follow up email with their contact information. I am so impressed with the Tracy and his honesty and integrity. If you're worried that someone is going to sell you on services you don't need - you can expect a breathe of fresh air with Tracy and Hook Agency.read more

David Keinert

13:17 04 Jun 19

I was looking for agencies because we wanted to create a new website and blog. Hook was one of our top choices, but admittedly, I was nervous based on the fact they had not done work in my industry before. Fast forward to a year later, and I couldn't be happier. The team at Hook is responsive, resourceful, creative, and fun to work with. We have great content on our blog, and website continues to grow each month. I'm "Hook"ed!read more

Ryan Hanson

03:10 24 May 19

We have nothing but great things to say about the Hook Agency. Their website work, and subsequent SEO, blog writing, and social media expertise have done wonders for our lead pipeline. We would recommend them to anyone looking for a competent and professional digital marketing team. We already have them contracted to do another project!read more

Jesse Hoekstra

20:17 15 May 19

Great company to do some SEO work with and also a great help on the website building. They have quick response to questions, updates, and last minute changes.

Greg Toler

17:07 15 May 19

Tim and the entire Hook Agency team has been the exact partner my company needed for all things web design, SEO, and even digital marketing strategy. Was hesitant at first with the complexity of my industry, but they have far exceeded expectations with research and content development. Our SEO position and inbound leads were almost nonexistent. Within three months our website authority and position had drastically increased, and we were consistently receiving organic leads. Now we have closed our first inbound lead as an organization and are transitioning to let Hook manage our PPC. As a small business, Tim has been helped us get the best bang for our buck while getting to know our company and process to help achieve our goals. We have used several large and small SEO companies in the past, but Hook Agency's management has provided the first measurable difference and growth. Would highly recommend!read more

Josie Franske

16:11 22 Apr 19

We considered several web-design firms before selecting Hook Agency to redesign a large portion of our company site, and we're incredibly happy with the results. Not only was the team able to create exactly what we wanted, they've come up with some great compromises between keeping our brand voice and SEO writing, providing solutions that I'm confident no other firm would be able to dream up. It's been a very collaborative process and we're seeing great outcomes. They've also provided technical support on some small web issues, which takes major headaches off our plates as a small business without a full-time IT department. We absolutely recommend them!read more

Karine Woodman

02:50 21 Apr 19

We absolutely love our website. Hook Agency was very professional and provided us with a website that exceeded our expectations. We've also continued with their SEO services.

Jamie Rykyto

23:18 21 Jan 19

Very impressed! Long story short, our company website that was hosted elsewhere somehow lost data and went down. When the hosting company failed to do anything about it Hook Agency didn’t hesitate to help. They went above and beyond to get us back up and running. They made us feel confident and comfortable with what they were doing and explained everything each step of the way. I would definitely recommend them!read more

Maygen Lacey

16:16 09 Jan 19

Super impressed with Tim. I had no idea how to find a web developer in my budget. Even though he was well out of my price range, he still very kindly took the time to suggest a few options and and walked me through how pro web developers operate. Class act! Thank you!!

Gibbous Wolf

19:53 31 Oct 18

Hook Agency came up with highly creative SEO solutions to my growing website. Their process was very insightful and they explained everything in an intelligent way without making me feel talked down to. I would recommend Hook Agency for anyone's SEO needs in Minneapolis.

Casey Palmer

18:49 16 Oct 18

Such a good website creator! So creative, responsive and helpful. Great team!!!

Robbin Julien

00:29 18 Sep 18

HOOK made the complex topic of SEO far less intimidating. They were patient and understanding with our learning curve. They worked "with" us, educating us as to where the opportunities were. They identified what "they" could do for us and even more valuable, what "we" could and should be doing for ourselves. HOOK and their style of full transparency, had us feeling comfortable immediately and ultimately feeling like we had a trusted partner working for our best interests. We look forward to our future collaboration and success!read more

Andrew Alshouse

17:24 10 Aug 18

Hook Agency has been a great resource for our small business. From creating our initial site to making updates as we grow, Hook has always been easy to work with. And they are quick with bug fixes which I really appreciate!

Reed Leidle

17:07 27 Jul 18

Amazing! Seriously, first class customer service and good people!!! Talk about going above & beyond... couldn't ask for a better experience.

Mark Graham

18:45 16 Jul 18

Finding a website design company that is highly creative, technically competent , fundamentally sound, well organized, willing to listen and committed to service is unique indeed. We found exactly that at Hook Agency.

Eric Pfeffer

21:10 05 Jul 18

Without even paying a dime, Tim looked at my google analytics account and my google console account and gave invaluable free advice. Although his services were not a good fit for my needs at this point, I would highly recommend his services for SEO and high raking on google searches. Hook Agency is the way to go!read more

Craig Pladson

13:40 25 Jun 18

Tim and his team were collaborative, responsive, fast and delivered quality work on a tight timeline. The Wordpress pages they built are easy to update, mobile friendly and we plan on using the template they built for landing pages down the road. Tim also provided insightful guidance on SEO and lead generation best practices along the way.read more

Anna Overly

17:28 17 May 18

When I began searching for an SEO agency last year, I received a lot of generic proposals from SEO agencies who wanted our money but didn't show any dedication to learning our niche industry. Tim, on the other hand, came to the table armed with a list of keywords to go after, goals to reach, a knowledge of what our competitors were doing, and an eagerness to understand our industry. Since then, Tim has shown a deep commitment to our success and has gone above and beyond to make sure we reach the goals we set. In the last year, our company has experienced a 30.8% increase in conversions from organic search (3mos/3mos) and a 135.06% increase in page views from organic search (3mos/3mos). The conversation has shifted from "let's get more leads" to "we need to hire more employees to handle all this new business." Tim has been incredible to work with, and I'd recommend him highly to anyone looking to hire an SEO specialist.read more

Sarah Lietz

15:19 21 Feb 18

Tim has always been super responsive, creative in design, and helping us long after he should! Highly recommend!

Patrick Lorence

15:52 20 Sep 17

“My company launched our completely revamped website and couldn't be happier with the way the site turned out, and our experience with Tim B Design. They took our old website with outdated graphics, poor sales results and transformed it into a modern, incredibly attractive and sales thriving site. In 6 short months we have seen a 300% increase in sales by online traffic, a greater return than we had ever imagined. Our product keywords are up over 350% and our website can easily be found on top of any major search engine. When we met with them to discuss the project, we were immediately impressed with how easy they were to communicate with—just real, down to earth, believable people that don't talk over your head with tech jargon. They listened and spent ample time understanding our products and message to make sure the site layout was exactly what we wanted.These days, I feel that people get to know your business through your website before they even walk through your door so it better be a good first impression. Our site brings in new clients every single day. The best part is that my website is so easy to use, I am able to edit content whenever I need to. It’s become such a great tool for my business. I am so in love with my branding, I receive compliments everyday. The Tim B Design team is amazing. They are creative, quick and so much fun to work with, I highly recommend them to any business.”Brad LorenceOwner, Banksystems Marketing Incread more

Niles Deneen

19:44 03 Aug 17

Awesome - we are seeing great improvement in our traffic and engagement. It's a pleasure working with Tim he is such a gifted guru of seo and digital marketing.

Josh Carlson

14:44 11 Jul 17

Tim B Design is exceptional to work with! He and his team have a great attitude, they've shown excitement in helping my business, and they are go getters! When I first contacted Tim on his website he responded to me almost immediately which was great. After our first face to face meeting I knew I wanted to work with him. I agreed to have them design my logo and build my website. In the process of doing that Tim thoroughly educated me on the importance of SEO which I knew very little about. There was absolutely no pressure to purchase anything while he was educating me but I decided to enter in an agreement for that too. Shortly after starting SEO they had availability to take over my social media accounts and I jumped at that opportunity. I put my full trust in them and they are doing great with all of it. Because of their work I've already seen growth in the number of sales leads generated by my website which is terrific! If you need help with any of these areas you need to contact Tim B design. Thank you Tim and Bea!read more

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STEP 1: MAKE TECHNICAL CHANGES

STEP 2: CREATE COMPELLING CONTENT

STEP 3: EARN LINKS BACK TO THE SITE

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