Are you starting the process of establishing your own roofing company? If so, the name is a crucial aspect of communicating your personality, ideals, values, expertise, and uniqueness – sounds like a lot, right?
As we’ve studied what makes roofing companies successful, I believe we’ve identified ones that DO WORK, and they’re often very specific items + roofing.
Why did we provide this list? We serve contractors and home service companies with marketing + web design! Check out our blog posts about Plumbing Leads, Electrician Leads, Roofing Leads, HVAC Leads, Construction Leads, Remodeling Leads and our Plumbing SEO, Electrician SEO, Roofing SEO, Contractor SEO, Remodeling SEO, and HVAC SEO services!
What’s In A Name?
On top of communicating expertise and trust, you have to decide whether you choose a straight-forward, informative name to immediately communicate your brand’s main offer or a unique, abstract name that speaks to the curious-minded. The following are some ways you can give your roofing company the most attractive and effective name.
Check out the list below… or – try out Roofing Brandsmith GPT Now!
Begin the naming process by deciding what specifically you want to communicate to customers. Consider the primary advantages or benefits the customer stands to gain from working with a roofing company like yours.
Many companies, not just in the roofing industry, try to develop a name long before anything else. This is a common mistake. In fact, it should be the other way around. Before naming your roofing business, develop your tagline, mission statement, brand message, and ideal voice. All of these crucial elements will work in unison to help create the name of your business.
Here are some quick tips on choosing your roofing company’s name:
- Pick a roofing name that you like and one that appeals to your ideal customer base.
- Choose a comforting or familiar name that conjures up pleasant memories, so customers respond to your business on an emotional level.
- You can even use the location in the name – for instance our client ‘Montana Roofing Solutions‘ who serves customers doing Kalispell Roofing Replacement!
- Avoid names that are extremely long or confusing.
- Stay away from language that the common consumer wouldn’t understand.
- Don’t add any extraneous information like LLC, Co., Inc., LTD, etc. unless your company is actually one of those things.
Whatever name you choose, make sure it’s meaningful to you, your audience, and industry.
At the end of the day, however, any name can truly be effective if you have the right marketing strategy backing it up.
Marketing Ideas for New Roofing Companies
If you want to choose that outlier name that you love, but perhaps your business partner or significant other doesn’t, go ahead and pick it anyway – just make sure you have some solid marketing ideas to back it up.
First, understand that your customers are now online.
More and more, the modern-day homeowner is finding construction services online, through search engines. The importance of SEO for roofing companies has never been more apparent. The easiest way for a business owner to improve rankings and move up to spot number one is to increase content and improve keyword targeting.
Start posting articles, landing pages, location-specific service pages – if you have the ability, post videos, infographics, ebooks, and whitepapers to really make an impact. Do some Googling yourself and see which keywords you and your competitors are showing up for. Build keyword-specific content to increase your organic search rankings.
Set up multiple social media accounts and become active.
Again, most of your customers have social media accounts and regularly log-in to keep up with their favorite friends, celebrities, and companies. It’s essential that you’re present on social media. Start a business page on Facebook, create a Twitter account, and start pinning things to your Pinterest feed. Post informative, useful content on a regular schedule, none of that spam stuff.
If you want to take it to the next level, try paid social advertising. You can dive deep into your targeting with advertisements on social media like Facebook and Twitter, choosing age, location, interests, and much more.
Offer new customer discounts to get your name out there
Because you’re a new roofing business, your name recognition is probably nil. To gain your first customers, implement some digital or traditional ads to deliver the deal to your target audience. Once they become aware of your brand, that’s one less barrier you have to cross when sending over a proposal.
Roofing Company Name Ideas
To get you started, use some of the name ideas below!
- United Front Roofing
- All Seasons Roofing
- Rebel Roofing
- Fierce Roofing
- Hallmark Roofing
- Air Up There Roofing
- Storm Proof Roofers
- Modern Roofing – ( ModernRoofing.com is for sale)
- Just Metal Roofs – ( JustMetalRoofs.com is for sale)
- Safe n Secure Roofing
- Performance Roofing
- Hot Top Roofing and Repair
- Bird Nest Roofing
- Finely-Tuned Roofing
- Guaranteed Good Roofing
- Badger Bear Roofing
- Precision Roofing
- Match Point Roofing
- Tarred and Weathered Roofing Co.
- Brothers Roofing
- Well-Weathered Roofing
- Morning Birds Roofing
- Dependable Roofing Co.
- Winter-Proof Roofing
- Champion Roofers
- Pennant Roofing
- Made of Stone Roofing
- Admired RoofingÂ
- Ivy Roofing
- Astro Roofing
- Rain or Snow Roofing
- Night n Day RoofingÂ
- Mountain Standard Roofing
- Midwest Roofing
- Wild Rapids Roofing
- Victorious Roofing
- Hook Line N Sinker Roofing
- Guaranteed Roofing
- Five Stars Roofing
- The Roof Troop
- Adept Roofing
- Best Roofing
- Waterfall roofers
- Green and Sustainable Roofing
- River Wood Roofing
- Eco-Friendly Roofers
- Willow Wind Roofing
- Honest Roofing
- Above the Clouds RoofingÂ
- Complete Roofing
- Lifetime Roofing
- Quality Roofing
- Tough as Nails Roofing
- Cloud Nine RoofingÂ
- Canopy Kings Roofing
- UrbanEdge Roofing
- SkyCraft Roofers
- Ironclad Roofs
- Honey Bear RoofsÂ
- ClimateProof Roofing
- Rainproof Roofing
- Crown Guard Roofing
- Restoration Roofing
- [City Name] Roofing
- [City Name] Residential Roofing
- [City Name] Commercial Roofing
- [Your Last Name] Roofing – For example our client Jeremy Tidd has Tidd’s Roofing
If you’re not sure where to get started on your roofing company’s name, let Hook Agency assist you. Call one of our construction marketing experts or fill out a form to receive a free, no-obligation consultation. Get in touch today!
Still at a loss? Utilize our Roofing Brandsmith GPT to name and brand your company!
Are you in the roofing business, looking for a unique and memorable brand name that stands out? Look no further! I am Roofing Brandsmith, your dedicated branding expert specialized in crafting distinct and impactful brand names for roofing companies. Let me take you on a journey to understand how this innovative tool can transform your business identity.
Try out Roofing Brandsmith Now!
As Roofing Brandsmith, I specialize in generating a variety of brand names for roofing companies. My approach is dynamic and innovative, focusing on creating at least five distinct brand name options for each inquiry. Here’s how it works:
- Inspiration Gathering: I take symbols, icons, and animals suggested by you as inspiration. This approach allows me to tap into the essence of what you envision for your brand.
- Diverse Options: While I incorporate your suggestions, not every brand idea revolves around them. This strategy ensures a mix of both direct and abstract inspirations, providing a diverse range of choices.
- Concise and Memorable: The brand names I suggest are typically two or three words long. This brevity is intentional, focusing on creating names that are easy to remember and make a strong impact.
- Adaptive Communication: I engage with users enthusiastically, adapting my communication style to match your personality. This ensures that the branding process is not only effective but also enjoyable.
The Principles of Branding Behind Roofing Brandsmith:
- Memorability: A great brand name should stick in the minds of your customers. It should be easy to recall and pronounce, making it more likely for customers to remember and recommend your business.
- Relevance: Your brand name should reflect the essence of your roofing business. Whether it’s reliability, innovation, or quality, the name should convey something about your unique selling proposition.
- Distinctiveness: In a competitive market, standing out is key. The brand names I create are designed to be unique, helping your business to stand out from the crowd.
- Visual Identity: Along with the name, I also design logos that complement your brand. This holistic approach ensures a cohesive and attractive brand identity, reinforcing your brand’s presence in the market.
Try out Roofing Brandsmith Now!
More than just a naming tool
Roofing Brandsmith is more than just a branding tool; it’s a pathway to creating a brand identity that resonates with your target audience and reflects the quality and ethos of your business. Whether you’re starting a new roofing company or rebranding an existing one, I am here to help you craft a name that not only defines your business but also elevates it.
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