Social media has a lot of eye-balls lately, and it’s only growing.
To nurture your ideal prospects – it’s important to create a system for getting social media posts out regularly.
For construction companies, social media doesn’t neccessarilly immediately seem necessary – but the name of the game is being top of mind! If you can put your content (useful or entertaining in front of them, and get another ‘brand impression’ once or twice a day – why not? Especially when there are tools to make it easy to schedule out your posts. I might suggest with Instagram, Twitter, Facebook and LinkedIn, with perhaps a bit more of an emphasis on Facebook and Instagram, as of writing this – May 3, 2018. This always is changing, but I’d say for the next couple years, that’ll likely be where I’d suggest putting your more intensive efforts.
You can then batch your content, on Saturday morning or whenever you feel like it – add some of your content, and in some cases just other industry stuff as well!
First item on the list – is just understanding your audience and what you want the ‘tone of voice’ to be in the posts. Friendly? Fun? Formal? Funny?
- Figure out what ‘adjectives’ you’d like to describe your companies social media presence (down to earth, friendly, useful?)
- Use a tool like buffer weekly to both plot your blog posts and tips out – as well as curating the best in your industry (it doesn’t all have to be back to you!)
- Ratio should be Give, Give, Give, PITCH your services. Always give a ton of value – Don’t be afraid to ask either (every 4th post).
Should you hire a company to do your social media?
Not necessarily – if you have a social media savvy team member who’s on job sites – you can delegate it to them, but the key is to do it. If you’re already doing it – the key is consistency. If you have consistency – it’s important to now focus on quality / style and entertainment value.
If you make a commitment to improve your consistency and quality – this is super important. It doesn’t hurt to be redundant here, first – at least make sure you’re doing it.