Artful Living Magazine was trying to determine what they should do with their WordPress website – rebuild or modify? The theme was well built and had a solid aesthetic, so I encouraged them not to rebuild if what they wanted was still in the same realm as the existing site. Sometimes WordPress theme modification projects can actually require more attention than full rebuilds because you have to work around the theme in development but in this case, it was definitely the more efficient solution.
The stakeholders in the organization wanted a web design firm that could change the navigational structure beyond what the theme options offered. They wanted something where the navigation was under the big ‘hero unit’ (the top area on the home page). I suggested we get the typography cleaned up and more intentional with a greater focus on the main actions we wanted visitors to take on the site, along with a solid list of other changes that were needed, which we determined together. Executing on the list of planned theme modifications we created a website that they are proud of – and I am too!
Key things I learned in this process
Theme modifications aren’t my number one favorite type of project – but if someone’s website is already on a theme, and 70% correct and how they want it, it doesn’t make sense to throw the baby out with the bathwater and start from scratch. What I’ve learned about myself is that I’m much more concerned with pragmatism and business success than I am with impressing engineer types with my sophisticated coding frameworks and building everything from nothing.
“Our website needed a refresh — and Tim was able to sit down with us, understand our objectives, and even guide us a bit when it came to driving conversions and making more money with our website. We have a high-end publication, and Tim was able to help us better capture that spirit along the way with his design understanding and web development expertise, essentially helping us be more proud of our site and better wield it as a marketing tool.”
Mandy Ebert, Artful Living