Katie Kurtz, a Minneapolis and North Oaks Realtor, was in a predicament. She had a website she liked, but it wasn’t built in the same place as her blog. It was like trying to make a store, but all of your weekly promotions are directing people to the wrong address. We were going to need to integrate her blog into her site, and perhaps update the look and feel of both to better represent the high-quality work she does.
We talked through the things she liked about the site that was created on a website builder/template. By no means did she hate it, so I navigated through murky waters to make sure everything she liked about the site made it onto the new one, and that it used the same grey and white color scheme, along with big airy photos that emphasized white decor. By creating the whole site in WordPress, it allowed us to keep the same look and feel from the home page to the blog, to the new area showcasing press Katie had received. We helped showcase press appearances, including participating in an HGTV show, in a way that increased visitor trust and helped Katie present her story more professionally to the world. A high-end website design is good for both ego and business.
Key things I learned in this process
The realty market is competitive, so we targeted the site for a very niche market. Focusing on North Oaks specifically, allowed us to start ranking the site for a less densely competitive market and start the process of search engine optimization during development. The takeaway from this tactic, if you are in a market that’s extremely competitive, niche down further until you find a less crowded set of keywords to optimize your site. This is the kind of marketing consultation I’m happy to give any clients I work with, and what sets me apart for a web design firm and any freelance web designers in Minneapolis in my same range.
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