MINNE Apparel – Art Direction & Development
MINNE Apparel has a beautiful line of clothing and amazing photos to showcase it. So there was an opportunity in site design that show it all in grand style. I worked on the development, and with another designer as the art director and co-designer on this project. We wanted to push the limits and utilize modern design and development techniques to associate this high-class brand with a flair for the tastefully dramatic.
We created the site with interactive elements in mind from the beginning. Having a developer who can deliver on the development strategy be part of the design process allowed us to stay nimble and creative the whole time. With elements like the mobile menu, we were able to experiment with a fresh look and not stick with more common and slightly overused mobile menus. Utilizing the mobile menu look on the desktop version, made it look particularly fresh.
Key things I learned in this process
For me, bringing design into development is just as important as bringing development concerns up during design. Design in development means that little code and finesse elements in the look of the build don’t get overlooked. These little details are super important to make sure that the site is as professional as it can be and makes the business look good. The process focusing on these details allowed me to fully bring my skills to the table in this regard and bring my finesse in web design to the next level.
You’ve come to the right place if you’re looking for
- Finesse in web design
- Web design that keeps the details in mind
- Mobile-friendly web design
- Web design that allows for easy edits