AmTrust Identity Management – UI & UX

AmTrust Identity Management – UI & UX

Case Study Live Site AmTrust Identity - Minneapolis Web Designer

The Challenge

The team at Amtrust had a landing page for their personal identity product that was not converting as well as they would like. They knew they needed an updated look, and I assured them that their trust was well placed with me. We worked hard to find out exactly what their customer’s needed to see, we leveraged insights from a competitor, and we prepared by sketching possible solutions.

The Solution

When I revealed the concepts for their new design, the team at Amtrust referred to it as ‘Rockstar work,’ which I strive for on all my projects. Everything was intentional, from the color psychology, the imagery, and the use of the logo in the header section as a design element. When it came to the photography I chose subtle, and not so subtle, psychological clues to draw attention to the prime demographics vulnerability (in the man’s bag). From there we used other imagery that illustrates the ways in which someone’s identity can be breached.

Why my experience on this project matters to you

Having worked on websites for companies with revenue in the tens of millions, would you guess I’m better prepared to create websites for small businesses? I started creating WordPress websites in Minneapolis because I love helping small businesses and I feel that I provide a ton of value for companies of any size. My strategy on color psychology, layout, eliciting trust from visitors, and using the appropriate imagery to elicit trust from your company’s or organization’s core demographic applies no matter the size of your company or organization.

You’ve come to the right place if you’re looking for:

  • Responsive / Mobile Friendly
  • A personalized experience from a web designer who is business goal oriented
  • A Minnesota web design provider who is passionate about clients success.


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