Northface Construction is a fairly new small business, and I collaborated with him to get the kind of content he needed on the site to satisfy visitors and attract traffic from search engines. His business has three main services, so we knew we needed to work collaboratively to give the site the kind of longer form content search engines like Google love. At the same time, we wanted visitors to the site to be able to access the content quickly, so we needed to present the content in a visually compelling way.
We created the site on WordPress, which enabled the owner of the contracting business to edit the content quickly. Affordable web design in Minneapolis doesn’t mean it has to be complicated. As a small business, this contractor/construction website perfectly fits the owner’s needs while providing tons of clues to visitors to elicit trust, from testimonials to lots of photographs of successful jobs, to badges from the Better Business Bureau and industry specialty organizations. I worked with another visual designer on this project, plus I art directed the visual solution and provided strategy and information architecture. Everywhere on the site, there is an emphasis on the primary action we want visitors to take, to fill out the form and get in contact with the business.
Why my experience on this project matters to you
Most importantly I helped Josh hone in on what the unique value he provides through his service business, which is personalized attention and quality of materials. I established and emphasised this fact during our discussions with some very intentional questions. Though I am an affordable web designer in Minneapolis, I believe that marketing-centric web design is attainable at this level. I’m grateful for my clients and like to learn from you about your industry and enjoy the process of working towards the best web design in Minneapolis we can create.
“From the very first meeting with Tim, I knew he was the guy to go with for my business’s online needs. He took a deep interest in understanding what my business was about and our vision for the future. The whole process went very smooth, and I felt like he was able to express what we are about in a way that we could not have made tangible without his help. The standards were set very clearly as far as what our goals were with the project and his knowledge of online platform design and marketing established a clear strategy as to how we would achieve those goals through the website design. I would recommend Tim to anyone who values the depth of quality that is needed to truly stand out with their business to potential clients.”
Joshua Swisher, Northface Construction
Inflight Pilot Training needed a new clean site, that showcased it’s unique offering, and was set up to get a healthy amount of search engine traffic.
The owner of this small business – didn’t want his website to look like all the other websites out there, but actually position his company as a market leader.
What does it take to look like the market leader?
We needed to build a fully custom WordPress website – that showcased his companies unique strengths, and for that no pre-existing template had what it took. We needed a completely fresh look, specific to the companies needs.
After looking at other websites in this niche, we determined we could make the best looking pilot training website the world has ever seen.
Dramatic? Check out the end result for yourself to make your own decision.
The motif of clouds, emotional moments pilots might be able to wield their skills for the good of their families and careers, and the easy next steps to start training for the first time – were central to what ended up making this website exceptional.
We found ways to create a clean, powerful and emotionally resonant website redesign – but also make the website easy to edit, and fully responsive for mobile devices.
Once the website was developed on WordPress, we optimized it for search engines – and launched the site. We’re grateful for such an awesome opportunity to create something epic, that ourselves and the business owner can be proud of for the foreseeable future!
The metrics speak for themselves – as the average time on site has dramatically increased since the the redesign: more people are spending longer on the website now that it is easier to navigate.
Savo Logistics has the best customer service in the business – but did their website communicate that story?
No – it made them look like a tiny company with very little experience.
A new website would have to be a game-changer, a shift in perceptions, and showcase their strengths – their process, and their ability to scale for small to big businesses.
From manufacturing to e-commerce, they can handle it all. Small-pack to freight – the website had to showcase that breadth of skill, and our work needed to fulfill on the desire to speak to their ideal customers.
We decided to dive deep on what the emotional hook would be for Savo. How easy it is to work with them, plus the personalized experience and making shipping simple.
The photos, and headlines were all crafted to make their value proposition obvious and memorable.
We helped them boil down why their best customers come to them – and bring that to the forefront through a simple but unique design, that feels as crafted as their solutions for THEIR customers.
We are proud of how the design feels almost like a package itself, opening up like a window in an envelope to reveal pictures beneath – this design doesn’t exist anywhere else on the internet, because every one of our websites is designed custom from scratch, for our customers unique needs and specialties.
Send us a message to get help creating a website you can be proud of, and that can lead to a more profitable tomorrow for your business!
We needed to help Bank Systems Marketing create an E-commerce website for their check scanner company – that actually drove sales and helped them turn their website into a lead magnet for their more enterprise level solutions.
We created a compelling website, that helped BSM showcase their products in a compelling way, allowed them to make more money from the site, and get more leads on a regular basis.
From the client:
“My company launched our completely revamped website and couldn’t be happier with the way the site turned out, and our experience with [Hook Agency]. They took our old website with outdated graphics, poor sales results and transformed it into a modern, incredibly attractive and sales thriving site. In 6 short months we have seen a 300% increase in sales by online traffic, a greater return than we had ever imagined. Our product keywords are up over 350% and our website can easily be found on top of any major search engine.
The [Hook Agency] team is amazing. They are creative, quick and so much fun to work with, I highly recommend them to any business.”
Treasured Spaces was in need of a rebranding, as well as some significant work on their web presence. I not only did Google surveys to make sure the current name was the best for the job. We determined it was because the prime demographic and decision maker for projects they specialize in are older women and older women preferred the name heavily to the alternative (Grand Builders.)
We created high-end website experience, and have helped this particular construction company go from 1 keyword to 40 ranked keywords including many that are “high-intent”, meaning that people would be searching for these when making a purchase decision.
Key things I learned in this process
I loved working with Josh, and have solid evidence now to prove I can take a website from very little organic search traffic and one ranking keyword to 4000% ranked keywords in 4 months.
You’ve come to the right place if you’re looking for
Sean Hickey needed a new website – as it had been a number of years since the site had been updated. We wanted to tackle it with a fresh approach as Sean Hickey is in a league of his own as a composer, and prides himself on an eclectic style that benefits from some compelling visual representation. I walked through the things he felt he did best live and listened to every album he had that I could get my hands on in preparation and during the visual design phase.
Because I wasn’t the person developing the site (it is being developed in Drupal), I had a unique opportunity to set my jaw on the design challenge at hand and get into it with an almost artistic fervor. Little abstract touches like a very light background combining both a spiral staircase and a spiral seashell – echoed his previous album covers and added visual interest without overwhelming the content. In the end the time and attention paid to the typographic elements, imagery, and user interface allowed for a strong solution that created a very professional impression to anyone checking Sean out or looking to work with him.
Key things I learned in this process:
Although I love small business and working on contractor, home builder, and realtor websites, this challenge brought to bear some of the depth of feeling I have in regards to nuanced design decisions. I like feeling out the strengths of a business, an organization or individuals – and weighing that in tandem with what’s making them money and what action they want people visiting their site to take, and attempting to get the design to exude that feeling.
Even in these more artistic explorations – my design strategy is always extremely goal focused. What do you want this site to accomplish, and every pixel should be in service to that goal.
You’ve come to the right place if you’re looking for:
Alpine Asphalt had a small business web design done by Dex, which is apparently not equipped to create compelling small business website designs at scale. The site was not mobile friendly, and there was a lot of opportunities for the website to be better indexed by search engines. The site didn’t do a great job at showcasing what Alpine does that is special – which is make it easy! A lot of companies that do what they do make it overly complicated, so they take a different approach.
WordPress offers very solid indexability, so using it was the perfect solution to build the site on and give full ownership over to the small business owner! Once the site is in place Dawn, who manages Alpine’s day-to-day web presence, is now fully in charge of content as much as she wants. Also, we are doing a 3-month engagement to get better linking and content strategy on the website to increase traffic, which allows me to be there for her ongoing for anything that comes up as well.
Key things I learned in this process
I love small business web design! People that love what they do, like Dawn Reid and Alpine Asphalt, make me excited to be an entrepreneur. They have a serious focus on work/life balance with part of their year spent skiing, which they love to show off on their site. If anything it reminded me that it’s important to be a person too, not just a business person.
I always learn a little bit about business and treating people well and being of service when I work on projects with small business owners – it’s a great perk of my job!
“Tim designed a new website that captures the spirit of our company AND gets results. His whole process — from initial meeting to launch — was seamless.”
Dawn Reid, Alpine Asphalt