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Podcast – Ep. 26 – Record Election Ad Spend / How to Avoid Digital Ad Waste

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Updated November 3, 2018
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Record Political Ad Spend for an election + how to avoid waste

This will also be up on iTunes soon, so you can subscribe! Or for the moment listen/watch right here below. Also if you find the podcast valuable please rate and review the Podcast on iTunes.  

Steve Slater, a PPC Specialist for an International fitness company joins me to talk about his experience as a digital ad manager, and political junkie – why there’s been record election digital ad spend this year – and why / how to avoid waste in your digital ad budget.

 

Podcast Notes

  • Introduction
  • A recent concert

TOOLS

  • Analytics
  • Why are political campaigns going so heavy on Paid ads this cycle?
  • Why is diminishing waste so important when it comes to paid ads?

OVERVIEW

SPECIFICS

How have Facebook & Google ads evolved over the last couple years?

Why do you think Brad Parscale – Trump’s main digital ad guy spent 80% of their online ad budget on Facebook in the 2016 election?

What are some of the most powerful ways to make use of paid ads right now… what are the big next moves?

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Record Political Ad Spend for an election + how to avoid waste

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Tim Brown

Tim Brown is the owner of Hook Agency, an SEO and Web Design company focused primarily on driving traffic and leads for small businesses, roofers and construction companies.

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