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Podcast Notes

How to be Scrappy to get as many Leads as Possible

Introduction

Shoot the breeze

What are some tools that you use to get more leads

• Crm acculynx
• Printed Marketing materials + Website / trustbuilders
• partnerships-maufacturer/certs

Why do leads matter for your business?

• They drive revenue
• Its all the numbers
• How my industry works
• How do we value

How decide what to keep and what to not?

What’s the best thing you’ve learned regarding lead generation over the past year?
Speed and how I value them

What’s the future of lead generation look like – where is it headed now?
Fast paced, immediate exceptional service

How do you get the most out of Thumbtack, Houzz, Home Advisor?
Speed and having trust factors incorporated

What’s different about Leads that come off your website, or come to you personally?
Our closing rate is better and they have already sold themselves

What systems do you have in place to get more referrals?

• Ask for reviews immediately
• It reaffirms their good experience.
• Follow up
• Re establishing that they had a good experience
• Ask for referrals (if we remember)
• Sending brownies!

Other Things we talk about

• Thumbtack
• Porch
• Telemarketing
• Cold calling
• Home show/ local venues
• SEO
• ADwords
• Facebook
• Referral network