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Podcast – Ep. 19 – How to Market Your Construction Company Online

By Tim Brown
Updated February 7, 2018
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How to Market a Construction Company Online

This will also be up on iTunes soon, so you can subscribe! Or for the moment listen/watch right here below. Also if you find the podcast valuable please rate and review the Podcast on iTunes.  

I chat with John Locke of Lockedown Design about marketing general contractors / construction companies and what they should focus on for the best bang for their buck in online marketing.

Things we talk about:

1. Intro and Small-talk 

2. Tools and Strategies for effective marketing construction companies:

– Case studies around your ideal customers are important.

– Get on Yelp, Home Advisor, Houzz, Angies List (We disagree a little bit on how to go about this.)

– Mozbar for identifying partner sites that you should earn a link from (higher the domain and page authority, the more coveted a link from them will be.)

Get a partner that cares focused on Web design and SEO to Hook better leads: Start the conversation

3. Why earning your own brand reputation is more important than riding Houzz and Home Advisor’s coat-tails.

4. Why you want your website to feel high-end and reflect your professionalism.

5. What’s an appropriate marketing budget for a marketing company – a couple different points of view.


Watch this quick video to see how savvy businesses save time and hook better leads:

How to Market a Construction Company Online


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Tim Brown
Tim Brown

Tim Brown is the owner of Hook Agency, an SEO and Web Design company focused primarily on driving traffic and leads for small businesses, roofers and construction companies.

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