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Podcast – Ep. 19 – How to Market Your Construction Company Online

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Updated February 7, 2018
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How to Market a Construction Company Online

This will also be up on iTunes soon, so you can subscribe! Or for the moment listen/watch right here below. Also if you find the podcast valuable please rate and review the Podcast on iTunes.  

I chat with John Locke of Lockedown Design about marketing general contractors / construction companies and what they should focus on for the best bang for their buck in online marketing.

Things we talk about:

1. Intro and Small-talk 

2. Tools and Strategies for effective marketing construction companies:

– Case studies around your ideal customers are important.

– Get on Yelp, Home Advisor, Houzz, Angies List (We disagree a little bit on how to go about this.)

– Mozbar for identifying partner sites that you should earn a link from (higher the domain and page authority, the more coveted a link from them will be.)

3. Why earning your own brand reputation is more important than riding Houzz and Home Advisor‘s coat-tails.

4. Why you want your website to feel high-end and reflect your professionalism.

5. What’s an appropriate marketing budget for a marketing company – a couple different points of view.

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How to Market a Construction Company Online

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Tim Brown

Tim Brown is the owner of Hook Agency, an SEO and Web Design company focused primarily on driving traffic and leads for small businesses, roofers and construction companies.

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