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How to Use E-mail to Supercharge your Marketing

Podcast Ep. 11 – How to Use E-mail to Supercharge your Marketing


Tim Brown

Tim Brown is the owner of Hook Agency, and strategic marketer focused primarily on driving traffic and leads for small businesses and construction companies.

This will also be up on iTunes soon, so you can subscribe! Or for the moment listen/watch right here below. Also if you find the podcast valuable please rate and review the Podcast on iTunes.  

Darrell Vesterfelt of convertkit.com shares on “It’s a Code World – Ep. 11 – How to Use E-mail to Supercharge your Marketing.”

Tools that can help you right now with Email (two from Tim, two from Darrell.)

Mailchimp
Boomerang
ConvertKit
LeadPages

1. Is the email effectiveness Dying? What’s different about email than social?

  • No it’s not dying, but you need to stand out
  • Direct access to customers
  • Best way to have relationship is 1-to-1
  • Social is never 1-to-1
  • Social is a constant never ending stream, and while we may get a lot of email it is static

2. What are some strong considerations people should be utilizing when implementing e-mail automation?

  • Onboarding sequences
  • Auto-responder
  • Auto segmentation
  • Tagging and excluding customers

3. What are some proTips for not getting unsubscribed from, for not coming across as spam, and for staying relevant?

  • Don’t be an ass. Be true to your personality (either person or brand)
  • Don’t promise something that isn’t real to get clicks
  • Keep the long game in mind
  • Soft unsubscribe link trigger

4. Can you talk about hardcore Email tactics that you’ve been apart of, that have produced real results?

  • Content upgrades
  • Evergreen sales funnels

5. How can any of this be leveraged smaller companies – ballin on a budget – to really make a difference and make more money?

6. What are some of the best things you’ve read on the topic and can you share how to find them?

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Tim Brown

Tim Brown is the owner of Hook Agency, and strategic marketer focused primarily on driving traffic and leads for small businesses and construction companies.

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2 Comments on "Podcast Ep. 11 – How to Use E-mail to Supercharge your Marketing"

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Anna Robinson
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Thank you for a great show and for your detailed show notes.

Tim Brown
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Thanks for taking the time to comment 🙂

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