Dental Marketing

Why’d it Work? Principles to Apply

• Making the best features more obvious – We love including bullet points of the key points of differentiation up towards the top of the website, and really limiting other content around them, so the emphasis remains on the most important points.
• Landing pages to hook people from search engines – For instance, Wayzata is #1 in the entire state of Minnesota for ‘Laser Dentistry Minnesota’, through our linking and content efforts, resulting in a significant revenue increase.
• Becoming a resource for local area residents – We don’t just write about dentistry, but rather create resources, and top 10 lists for other things in the area – driving traffic for residents who could also be in the market for a new dentist, and broadening his impact, by finding keywords people are searching locally.