Wayzata Dental is an amazing, pain-free option for dentistry in the Twin Cities of Minnesota, but they weren’t getting the attention they deserve. A rebrand, a fresh website, and heavy-duty content marketing + SEO changed that. The owner Jason McDowell exclaimed 9 months later that lead flow had improved dramatically, and he was finally getting digital leads at the pace he had always wanted.

Creating an impression in the dental market, means making the benefits of the service delightfully obvious. For an amazing service like Wayzata Dental, that was easy for our design team.

How many toothbrushes can you give away before you realize it's time to get higher on Google, and step up your digital presence? Our SEO efforts have resulted in 66% more visitors to the site for a 3-month period year over year.

“They have helped increase our SEO, web traffic, and overall growth in the company. The team they have is attentive to detail, and easy to communicate with. We would highly recommend them to everybody!”

Jason McDowell

Wayzata Dental

Why’d it Work? Principles to Apply

Making the best features more obvious – We love including bullet points of the key points of differentiation up towards the top of the website, and really limiting other content around them, so the emphasis remains on the most important points.
Landing pages to hook people from search engines – For instance, Wayzata is #1 in the entire state of Minnesota for ‘Laser Dentistry Minnesota’, through our linking and content efforts, resulting in a significant revenue increase.
Becoming a resource for local area residents – We don’t just write about dentistry, but rather create resources, and top 10 lists for other things in the area – driving traffic for residents who could also be in the market for a new dentist, and broadening his impact, by finding keywords people are searching locally.

66%

Increase in Web Traffic

13%

Increase in Conversions

365%

Increase in Keywords Ranking

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Dental Marketing

How Wayzata Dental Finally Got "The Digital Lead Flow They've Always Wanted"