Healthcare Technology Marketing

Why’d it Work? Principles to Apply

• Is your website about YOU or THEM? – There is no more common mistake on company websites today that being overly US-FOCUSED, and not speaking to our customer’s pain-points and benefit-driven content. “You” should be the most commonly used word on your site, and your niche, who you serve, and how you solve their problems is the only thing that you have to nail, no matter what.
• Outline the 1-2-3 to steps to working with you – We know your internal processes are often complicated, and your customers are sophisticated. That doesnt’ mean we need to provide every detail on your key selling pages. The design should make it feel dead simple, and not overwhelming.
• Create useful content on a regular basis + press publish – It’s not always to keep chugging along on content marketing, that’s why it’s great to have a partner like Hook around, but in general – the key is, keep a weekly rhythm or find a regular rhythm that works for you. Make sure you have done your keyword research, and always keep your content focused on your ideal customers.