Software Marketing

Scout has been blown away by the increase in leads – and we're happy to help!

Basic Conversion Rate Optimization
Significantly more traffic from Organic + Paid
127% More Leads Year over Year
Scout Software Logo long

Scout Software increased its average leads by month up 52% from Google Organic Search . By making key improvements on their website design + and driving a ton more traffic, Eric Luoma from Scout went from initially skeptical to consistently excited to look at his leads, from both SEO and PPC. 

Scout Software - Computer Mockup
Cleaning up some key holes in the website design helped make sure qualified traffic wasn't slipping through the cracks.
Industrial-strength SEO + highly curated Google ads drove traffic to the higher converting site, grabbing people's attention right when they were searching.

Why’d it Work? Principles to Apply

  • Better call-to-actions throughout the site – we often get a lot of clients in that JUST want SEO + PPC, but we don’t get to fully redesign their site. For this client we went in and cleaned up some key elements on the site, making sure call-to-actions were compelling and customer focused.
  • Going after top of funnel content we know people are searching – Because Scout wants people running warehouses, and managing fulfillment, top-level content like ‘what makes Amazon Successful’ that a ton of people are searching – associating us with the topic clusters and categories we need to dominate to win.
  • Cutting the the front of the line with super targeted PPC Ads – SEO can be slow – so even though we have 52% more leads from organic search than last year, if we layer 25 leads from paid ads – we start to reach that level of leadflow sales guys need to close the amounts of deals that move the needle.


Increase in Organic Users YOY


More Leads from Google Organic YOY


Organic Pageviews YOY
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