Software Marketing

Why’d it Work? Principles to Apply

• Better call-to-actions throughout the site – we often get a lot of clients in that JUST want SEO + PPC, but we don’t get to fully redesign their site. For this client we went in and cleaned up some key elements on the site, making sure call-to-actions were compelling and customer focused.
• Going after top of funnel content we know people are searching – Because Scout wants people running warehouses, and managing fulfillment, top-level content like ‘what makes Amazon Successful’ that a ton of people are searching – associating us with the topic clusters and categories we need to dominate to win.
• Cutting the the front of the line with super targeted PPC Ads – SEO can be slow – so even though we have 52% more leads from organic search than last year, if we layer 25 leads from paid ads – we start to reach that level of leadflow sales guys need to close the amounts of deals that move the needle.