Premium Website Design

Why’d it Work? Principles to Apply

• Ultra Premium Site Design – Aesthetics matter in Mackey’s industry space so it was important to design a site that matched the quality of their work. With over 20 years of combined web design experience, Hook was able elevate Mackey’s brand aesthetic with full-width, negative space, and clean typography.
• Flexible Customized Case Study Templates – Showcasing their work was top priority for Mackey. It was equally as important to easily be able to create those case studies as new finalized work became available. Built on a completely customized WordPress theme with custom post types and custom fields, we developed a case study builder completely from the ground up. With over 20,000 lines of code, Mackey can build, rearrange, and customize colors, images, and layouts to their need.
• Built on Modern Website Technology – Since showcasing their work required a high amount of bandwidth, we set the site live on servers optimized for content delivery. By using advanced caching, image optimization scripts, and CDN deployment technology, the website is optimized for each user based on the device their on. This allows the site to load quickly no matter where they are in the world.