Supercharge your SEO! Subscribe to our newsletter for the latest SEO tactics & best practices

Modern Website Design & 10 Brands That Excel At It

By Tim Brown
Updated March 2, 2019
No Comments

Slack - Modern Website Design
Tim Brown
Tim Brown

Tim Brown is the owner of Hook Agency, an SEO and Web Design company focused primarily on driving traffic and leads for small businesses, roofers and construction companies.

What’s makes a modern website design? Taking advantage of new visual elements, that we wouldn’t have been able to use 10 years ago. In 2009 – website design was simple, sad, and full of bevels, shadows, and spliced images. Modern javascript, CSS functions, and interactive possibilities make websites today incredibly engaging.

So I thought I’d curate these 10 brands websites – that excel at modern website design.

Here are some of my favorites – enjoy!

1. Slack – Modern website design through a different kind of carousel, and overlaying rectangles.

Slack - Modern Website Design

2. Stripe – Geometric gradients and clean device mockups

Stripe web design


3. GenieBelt – Image cutouts in organic shapes

Geniebelt - Modern Web Design


4. Kraus Anderson – Giant rotating typography to create visual interest

Modern Website Design


5. – Modern brutalist web design

Uber - Modern Website Design


6. – Gradients, video cutouts out of shapes in the design.

Quickbooks - modern website design

7. Everlane – Clean, half and half photography and centered modern fonts.

Everlane - Modern Website Design


8. Mailchimp – Unique, branded illustration style

Mailchimp Modern Website Design - Gif

9. LendLease – Bright gradients + simple iconographic navigation for key elements

Lendlease- modern website design

10. – Modern White Space + Simple Video Demonstration

Video + White Space - Modern Website Design



3 Things That Make a Website “Modern”

If you’re wondering to yourself whether your website is modern, or whether the websites you make are modern – one place to start might be comparing to them to the designs above, but I don’t think it’s as simple as using the fanciest new technology, video backgrounds, gradients, or organic shape cutouts.

I think it’s about finding a way to tell a companies story in a way that’s emotionally persuasive – and I’ll tell you why.

Back in the day (circa 2009) web designers couldn’t do half of the stuff they wanted to, and thus it almost gave more attention to the design elements that they could implement.

Now that almost anything is possible – the design itself isn’t enough.

Get a partner that cares focused on Web design and SEO to Hook better leads: Start the conversation

It’s much more about the headlines, and the way the imagery and interactive elements achieve a RESULT – in the ideal customer of that company. That being said – here are a few cheats to know whether your website is modern. 

  • One principle of modern website design – is creating open spaces. “White space” is a principle that has now become indicative of a high-end brand, and almost every client that comes to us – if asked about their desired design, almost always admits they want more of this clean, ‘apple-esque’ feel.
  • Full-width design. Boxed designs, with white or some kind of pattern or color in the background, and with a ‘container’ with 70% width centered in the middle – are looking more and more old-school every day.
  • Lastly – and this isn’t even design related on the surface level. Having a content management system, a search engine optimized site, and a broader marketing plan to promote your website is part of having a modern website + marketing system.

The old-school and out of date concept here is that some people think just ‘having a website is enough,’ and this is basically ludicrous.

If you build it – they will NOT COME.

If you go into website design with this philosophy – you’re site is going to get very little traffic, and all that hard work into the design will be wasted, and that’s sad.

If you’re interested in getting more traffic – check out our ‘Beginner’s Guide to Search Engine Optimization – Do these 3 things if nothing else‘!


Watch this quick video to see how savvy businesses save time and hook better leads:


Related Posts

Tim Brown
Tim Brown

Tim Brown is the owner of Hook Agency, an SEO and Web Design company focused primarily on driving traffic and leads for small businesses, roofers and construction companies.

Free Marketing Audiobook
Notify of
Inline Feedbacks
View all comments

Want to hook better leads with hard-working digital marketing?

Get a free consultation now

Most businesses worry about bringing in enough leads

We build beautiful websites and aggressively integrate them with Google search to hook better leads, so you can focus on what you love to do most - serving your customers