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Every month, Hook Agency partners with web designers to participate in the One Hour Web Challenge. The rules are simple: the designer must take 60 minutes (no more or less) to design the hero section of a website. The website can be made up or it can be a redesign of a brand you like. The more gratuitous the design, the better.
We started doing this challenge about a year ago when Hook Agency CEO & Lead Strategist Tim Brown and I frequented the design website, Dribbble, for early client inspiration. What we found was that although there was a lot of great looking website design on that site, we weren’t sure how much of it was practical. It seemed like much of the designs chose to defy standard web convention for getting more leads. So out of the desire to emulate those designs, we used the design challenge as a creative outlet to take our shot at more conceptual, non-client web design. Thus, our design challenge was born.
While we’ve run the design challenge before, this was our first time reaching out to designers in our network to participate. After seeing all of the entries come I was exited to seeing a some underlying themes present throughout the designs. The use of big, bold typography as well as intense gradients is a style is resonating with designers lately. My favorite part about seeing these emerge is that none of the designers knew what the other designers were creating at the time. The current consciousness of design is thus revealed through these recurring elements.
Once all the designs were in I asked three Hook team members to reveal their top 3 favorite designs:
Cole S: 1. Tres Abuelos Tequila 2. Up-Down 3. Flamingo
Emily G: 1. Tres Abuelos Tequila 2. NASA 3. Up-Down
Casey S: 1. NASA 2. Flamingo 3. Up-Down
Flamingo Virtual Assistants
Tres Abuelos Tequila
The Institute for Athletes
Up-Down Arcade Bar
Thanks for checking out these fresh examples of modern web design!
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