By creating useful content, earning more links to your website from around the web, and making technical website changes we double or triple your traffic from search engines.
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We use competitive analysis and keyword research to find the phrases to target your website at, and ongoing improvements to the structure of your website to attract more organic traffic from Google search results.
Based on our keyword research, we create a content calendar and then systematically write and post blog posts, deep guides and landing pages – all while reporting back to you on our monthly activity and our progress rankings and traffic.
Links to your website from around the web matter, and we know how to get more of the ones that matter. We can get articles placed on other websites linking back to you and numerous other strategies. We'd love to help you rank.
”They identified what “they” could do for us and even more valuable, what “we” could and should be doing for ourselves. HOOK and their style of full transparency, had us feeling comfortable immediately and ultimately feeling like we had a trusted partner working for our best interests.”
“We have nothing but great things to say about the Hook Agency. Their website work, and subsequent SEO, blog writing, and social media expertise have done wonders for our lead pipeline. We would recommend them to anyone looking for a competent and professional digital marketing team. We already have them contracted to do another project!”
S–E–O means Search Engine Optimization – and refers to the process of creating and modifying a website so that it gets more traffic from Google and other search engines. This process used to be simple and you could just write your keyword over and over again, but has become more complex over the years. Read more on the History our craft.
This process works by modifying elements on a website like the meta title and meta description of a page to ‘optimize’ it to get the most possible traffic. ‘Keyword targeting’ can determine which words you should be aiming for, and getting links from other high authority sites and creating relevant content on your web page and via articles on your site can shift your website up in search rankings over time. For more check out Moz's Beginner Guide or our (written for your quick consumption) Basics Guide (3 Things You Should Do If Nothing Else.)
Any way of getting more customers to be aware of your company is important – particularly when they are looking for a product or service like yours. That is why search engine traffic is ideal. You can pay for ads at the top of search engine results and in various places on the web, but only 18% of clicks in search engines go to these ads because many customers are savvy enough to skip them. They trust in the algorithm of Google to serve the best results towards the top of the ‘organic’ results, or the other results besides the ads – your job (or a professional experts’ job) is to make sure your website is seen as the best result. The top 3 results for any one term get the lion’s share of the clicks, and the first page is generally the cutoff point for any meaningful traffic for most terms besides high volume ones.
We help businesses by allowing them to attract more customers to their website and if it's done right – attract them in a way that they also become customers. This is why we pair organic efforts with 'Conversion Rate Optimization' so that any site we're doing this work on also gets improvements in design and development that are intended to make it easy for people to become customers of your business.
You don't want to just attract people to your site, you want them to take the next steps towards becoming a customer. Your website needs to be compelling and be set up for maximum conversions so that you can get the most out of Minneapolis SEO services.
It will take anywhere from 1 month to 3 months to start seeing some shift, and likely 6-8 months to start seeing significant ROI from organic traffic-building work. That being said, if you don’t start seeing some shift in traffic (either month over month or year over year for seasonal businesses) then in most cases you should be very forward with your provider and seek a clear explanation.
This discipline is not hard. It does however take time – it involves technical tweaks on your website, competitive analysis/content strategy, and building links from around the web.
So most people don’t have the time to get up to speed on all of the shifting trends, the technical aspects, and make sure their website is running perfectly like a finely tuned machine.
If you have an agency or team doing this + something else
When I say 1 to 3 months for some initial returns or 6-8 months for significant ROI – I mean that much time concerted effort, not effort watered down with a redesign or an Organic+ PPC agency trying to do both. Not that they can’t do that, but the time/effort/money spent would have to be double.
So my suggestion is to have a team totally dedicated to your site's visibility efforts, and if you want PPC done make sure that budget is entirely separate from your organic search work.
Slow is smooth.
Smooth is fast.
So when you or your agency creates content – make it significant and targeted, not worrying about the speed that it comes out because 100 posts on your blog won’t create significant traffic, but that one that was super-targeted and useful will.
When you or your agency creates links – make them hefty and serious. They should actually be almost a pain to get, whether through outreach, guest posting or by deliberating with someone in your network to include a link back to your site. These things, when worth something for real will either take… money, time, or effort. If they don’t, they aren’t worth it.
85% of people searching on Google are clicking on the organic search results, according to SEWatch.
If savvy customers are skipping the paid ads – you may want to as well. It really depends on the industry. Paid ads have a little thing next to it that says ad, and are shown above and below the 'organic' search results.
Many businesses opt to do paid ads AS WELL AS focusing on organic search.
1. You can de-index any types of content that have less than 100 words. This might be the #1 suggestion for most businesses that have not done any work for their organic presence. For WordPress websites you can use the Yoast plugin for this.
2. You can find terms that are driving traffic to your competitors with a tool like Ahrefs, or SEMRush and create similar but more in-depth and quality content for the same terms. Consider the intent of the searcher and create epic content that will service that intent while at the same time selling them your products or services with a lead generation form or listing of products.
3. You can reach out to higher trafficked websites that people in your prime demographic are reading, and ask if you can write a blog post for them. Create a quality piece of valuable content and use your bio at the bottom of the post to create a compelling picture of the products or services you offer and link to your website. Earning links from high domain authority sites (determine this with a tool like Mozbar) is the #1 thing you can do to drive visibility of your site up.
We know that people need some clear communication in the process of creating an effective website. Working with experts means that you'll be able to have that line of communication wide open.
This not a set it and forget the process, but it's also not something that someone can do without getting all the facts about your business – so be wary of anyone who says they can increase your sites visibility sight unseen.
SEO Experts should be able to clearly show you how your visibility is increasing as well – we believe your better served when you can chat with your consultant regularly, that's why we are so adamant about systematic and regular monthly meetings.
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