Supercharge your SEO! Subscribe to our newsletter for the latest SEO tactics & best practices

Medical SEO Keywords – Highest Volume & Traffic U.S.

By Tim Brown
Updated October 27, 2017
Medical SEO Keywords - Health Industry search engine optimization
Tim Brown
Tim Brown

Tim Brown is the owner of Hook Agency, an SEO and Web Design company focused primarily on driving traffic and leads for small businesses, roofers and construction companies.

Medical and Health SEO Keywords – Highest Volume & Traffic is the result of digging in deeply to Ahrefs, and finding terms that have significant sway in terms of the number of people searching them per month. I created this healthcare keywords list to be a jumping off point and to give some overall idea about the areas that people are really looking for the most, how people are searching in the medical and health industries, and possibly how you might leverage this info for your practice or company.

Medical SEO Keywords - Health Industry search engine optimization

So here it is! The highest volume & traffic terms for health and medical SEO. (Some lower volume terms are included for context and contrast)


  • Keyword Phrase Estimated Monthly U.S. Search Volume
  • Health  10k
  • Health Insurance   256k
  • United Healthcare   745k
  • Dental Insurance   8.1k
  • Health Insurance Quotes4.8k
  • Short Term Health Insurance 2.9k
  • Medical Insurance  2.1k
  • Temporary Health Insurance 1.5k
  • Dental Plans 1.4k
  • Individual Health Insurance 1.2k
  • Private Health Insurance 926
  • Ask a nurse781
  • Anxiety 261k
  • Sociopath  281k
  • Mediterranean Diet 139k
  • Zucchini Recipes 74k
  • Best Electric Toothbrush 30k
  • Matcha  81k
  • Weight Loss 80k
  • Sweet Potato Recipes 63k
  • Hypothyroidism261k
  • Fitness Tracker41k
  • Best Fitness Tracker 52k
  • Vitamin B12 109k
  • Eczema 315k
  • Fiber 52k
  • Stomach Flu83k
  • Healthy Snacks 97k
  • Kale Recipes 49k
  • Brain Food 12k
  • Diet Plans 23k
  • Bipolar Symptoms 29k
  • Fitness 89k
  • Vegan 97k
  • Ab Workouts 55k
  • Yoga for Beginners 24k
  • Burpees 73k
  • Clean Eating 32k
  • Best Workout Songs 11k
  • Leg Muscles 35k
  • Interval Training 13k
  • Healthiest Cereal5.5k
  • HIIT 38k
  • Squat Challenge 23k
  • Foam Roller 42k
  • Skinny Fat 24k
  • Appetite Suppressant 22k
  • High Protein Foods 46k
  • Bone Broth 58k
  • Push up challenge 9.7k

I will continue to build out this list as a resource to people looking at doing Medical and health SEO – and looking for keywords for the medical and health industry that have a high volume of searches and traffic. 

Keys to finding the best keywords for your health industry niche

Take a look at your competitors, or other hospitals, gyms, nutritionists or whatever business you are in and see what they are ranking for. Take the terms they are ranking for that have the most volume and figure out whether it’s feasible for your situation to create an in-depth article, guide or landing page that captures traffic for that term. If your clinic or health-industry business is locally focused, try pairing the term with your city or state and seeing how much volume there is for that combination. You can do this in Ahrefs or SEMRush. If you need help with anything, don’t hesitate to reach out, you can e-mail me directly at, and I’ll get back to you very quickly.

Finding the specialty of the site you’re trying to rank

It’s crucial you find the keywords that have the highest volume in your health / medical niche – but it won’t just depend on volume, it also has to line up with your business model. So one key to really doing great SEO is first determining a big list of terms that relate to the business or clinic’s specialty.

You can then use this list to determine the way most people are searching for those terms. It’s not always the case that it will be the most intuitive or obvious way – but instead might be something that seems more basic. This is a phenomenon many experts in their industry have to come to terms with – just because it’s not the ‘medical way to say something’ or the ‘health industry parlance’, you need to look outside of the clinical terminology and do research on the way MOST people are referring to things. I hope this healthcare keywords list has been useful to you.


Watch this quick video to see how savvy businesses save time and hook better leads:


Related Posts

Tim Brown
Tim Brown

Tim Brown is the owner of Hook Agency, an SEO and Web Design company focused primarily on driving traffic and leads for small businesses, roofers and construction companies.

Notify of
Most Voted
Newest Oldest
Inline Feedbacks
View all comments
2 years ago

A great post to learn more keywords and SEO.
Can you help me more in learning offpage SEO?

Want to hook better leads with hard-working digital marketing?

Get a free consultation now

Most businesses worry about bringing in enough leads

We build beautiful websites and aggressively integrate them with Google search to hook better leads, so you can focus on what you love to do most - serving your customers