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If you’ve got a medical device that you know will be successful but you just haven’t found a way to get it in front of people, then this post is for you. We’ve helped multiple medical device companies market products that have helped to change the lives of those that use them.
So, what’s standing the way of you getting your product into the hands of those that need? Probably less than you’d think. We’re going to help break down 5 medical device marketing ideas that are sure to work and help you get your medical device on the market.
A high-quality website is going to get you a lot further than you’d assume it might. Everyone is going to do some digging before they purchase anything related to their health. You’ll want to have a good website that encourages them to contact you and learn more about your product. The last thing you want is to scare them away because your website isn’t functional or doesn’t look professional.
Take, for example, this site that we built for Pops Diabetes Care.
Pops’ website is simple and clear. Potential customers or current customers have everything laid out simply and in a trust-building way. Nothing is hidden or hard to find. It’s simple, you can own your life with Pop’s diabetes management solution. It’s that simple.
Here are some of the key things to remember if you’re designing a medical device website.
- Keep it simple, clean, and modern
- Use trust factors
- Give users a good experience
Looking for more tips and examples! Check out this post – Medical Website Design Inspiration.
Search Engine Optimization (SEO)
SEO is the process of making your website and business easier to find on Google. It’s not rocket science but it can be a work-intensive process that takes a lot of time and energy. Here are the important things that will help improve your website’s SEO.
- Regular content releases and updates – blog posts
- On-page optimizations that make your website more attractive to users
- Site speed improvements
- Inbound and outbound linking strategies
These are four big things that we use every time we approach a client’s website. Each of these tasks will help to improve your website’s overall experience and will make it easier for Google to find your site and ranking for the services or products that you offer. SEO is something that you can do on your own, but that needs more constant attention than most are able to give it. The benefits of SEO are often seen years after you start. While yes, there are some benefits right away, the longer you continue using SEO the more benefits you’ll see over time.
Unlike SEO paid advertisement or the use of ads either through Google or social media services like Facebook, Instagram, and Twitter you can see more immediate results. We always recommend that you hit the ground running with your marketing strategy and use both SEO and paid ads to get a flow of traffic coming to your site.
Paid ads will obviously cost you, but if you can get a good strategy in place you’ll be able to build up a flow of customers that will make up for that cost. Ideally, you won’t only see results from paid ads in the future but you might continue to use paid ads for the lifetime of your business if you find that it works well for you.
Sell to Clients and Their Healthcare Providers
One mistake that medical device companies often make is when they choose to sell only to potential users of the device and not to healthcare providers or even employers of those that might find this product useful.
Instead of just assuming that you’re marketing your product to all the right people, take some time to dig into real strategies and what you can do to ensure that you’re not missing any parts of the market. It’s important that reach everyone that might be interested. Additionally, you might find some healthcare providers that are interested in partnering with you to provide this solution to their patients.
Talk About The Solution
This goes back to the beginning of how you market and sell your product. It’s important that you take this seriously. When selling a product, the best way to do so is by presenting the problem and then the solution. But, most of the people that come to you are already going to have their problem and are looking for a solution. Present this solution at every chance you get. You’ll find more success if you’re offering a solution and not just another product that’s going to eat their wallet their time.
We hope these tips are helpful for you on your journey of medical device marketing. If you find yourself in need of website help or you’re interested in learning more about the SEO services we offer, reach out today! We’d love to hear from you. And, we’d love to answer any questions you might have about digital marketing in 2020 and beyond!
Watch this quick video to see how savvy businesses save time and hook better leads: