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Marketing isn’t a perfect science. What works for one industry may not work for another. This is especially true for companies that operate in the medical industry. Whether they are a medical device company, an IT healthcare specialist, etc, it’s important to make sure that you have your marketing down so that you can provide service to as many clients and patients as possible.
For medical businesses that are struggling to market themselves, here are 4 medical company marketing tips to help boost your awareness and bring in more leads.
Take a Hard Look at Your Website
Your website is extremely important to the overall success of your business. Unfortunately for business, not judging a book by its cover does not apply to your website. A poor website is bad for your medical business for a couple of reasons.
A low-quality, slow-moving, website will deter users from exploring the site further. Instead of searching your products or services, they’ll back out and head back to the Google search results and go to a competitor whose website is better than your own.
Users will also associate the quality of your site with your product or service offering. That’s why we always ask potential clients who are deciding whether or not they need a new website, “Does the quality of your website match-up with the quality of your business offering?”
SEO works. Plain and simple. For those who aren’t familiar with SEO (Search Engine Optimization), it’s a subset of digital marketing that allows your website and the corresponding web pages and blogs that make up your site rank higher on Google. This is important because it allows you to attract your ideal customers to your website.
Good SEO takes time to implement, which means it’s perfect for companies that are looking for long-term growth as opposed to a business that needs an increase in sales right this very moment.
Share Your Successes Through Case Studies
Case studies are a powerful way to illustrate how you’re company has helped other businesses find success. For example, a medical device company could have case studies about individual hospitals or clinics that have used their products.
A good case study will outline what issues the client had, how your business worked to address those issues, and then what the result was. The last part is the key—how did your medical company help improve the client or customer? Were they able to be more efficient and help more patients in less time? Answer the ‘so what’ and calling that out clearly and concisely in the case study will help prove to potential customers that you’re worth the investment.
Highlight Positive Testimonials and Reviews
Putting out case studies takes some time. That’s why many businesses will invest effort into making a few key case studies, and then highlighting there clients and customers through testimonials and reviews. Having a space on your website to show how you’ve positively impacted customers is an awesome and easy way to show that you’re a reputable option for potential clients.
- Make sure that your website represents the quality of services and products you offer
- Use SEO and be willing to put in the time it takes to see results. Here at Hook Agency, we believe in the process and the success of our clients illustrates that our process works.
- Take the time to craft high-quality case studies involving your biggest success with clients and customers.
- Testimonials and reviews are perfect for highlighting successes that haven’t been turned into case studies. Video testimonials are especially great to have, as video is much more engaging and long case studies may be too wordy for people to actually read through thoroughly.
If you’re interested in teaming up with an SEO team that has proven results for clients, then reach out to Hook Agency today! We’re looking forward to hearing about your medical company, what you’re looking to improve, what your needs are, and how we can help your business grow to new heights.
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