While sitting down with someone from a prominent Minneapolis marketing firm, I was struck with realization that a strictly web design firm is becoming more and more obsolete. There has to be a marketing edge to every web design firm out there.
There also has to be a web design edge to every marketing firm out there. Marketing firms seam to be becoming less and less specialized and more and more responsible for all of the practical implementation of the strategy they come up with. Would you rather have a marketing firm that told your company management that you needed a social media campaign integrated into your website and strong call to action, but then had to farm out that work to another firm for creation?
Yeah.. I didn’t think so. As workers in the field of web design and marketing work in closer and closer quarters with each other, there seams to be one major evident conclusion, at least in the near future. Web design and marketing firms are becoming inseparable and should be prepared to merge, for the one’s that haven’t already.