Web design is essential for all businesses.
Whether you’re selling a service or product, your website should reflect the quality of the offering.
The importance of a clean, good-looking, and functional website is especially crucial for manufacturing companies.
There is a wide range of products manufacturers can craft, and no matter what it is you’re making, a great website will make it all the more easy to move that product.
So, if you’re looking for some inspiration for a redesign or a new site for your manufacturing company, look no further.
Here are 6 manufacturing websites that get it right.
Table of Contents
If you’re creating furniture that has “original designs and unique materials,” then it’s essential that your website reflects that modern aesthetic you are striving for. Loll Designs — a manufacturer of outdoor furniture — has a very crisp and clean site that immediately gives the user a sense of what they are all about.
A large hero image shows off their newest collection in action, allowing the user to see their furniture in an organic setting.
Scroll a little further, and Loll mentions their points of differentiation, which is that they are all-weather furniture made from 100% recycled plastic — as well as being contemporary and aesthetically pleasing.
Another feature of the site that stands out is the simplicity of their product pages, which makes it easy to find what you’re looking for.
Lexington Manufacturing is a supplier of architectural flush doors, fireproof doors, and commercial stile and rail door components. They have a nice, simple website that is highlighted by their rotating hero images which spell out their key benefits and features.
They all have a brief description of what makes Lexington Manufacturers the right choice for you:
“Effective. Efficient. Environmentally sound. Your best interest is on our mind, no matter how you slice it.”
“Efficiency. It’s our only process. More organized. Less cost. Preferable all around.”
“Optimized to the core. Better for the environment. Better for your bottom line.”
“We can wrap that. From ceilings to doors, this is our bread and butter.”
Especially if you’re a smaller company, it’s important to make sure you carefully articulate what makes you different than the competition. I’d say Lexington does a great job here, and this demonstrates the importance of well-written copy on your website in addition to the design.
Shimano — which develops, produces, and distributes bicycles components, fishing tackle, and rowing equipment — may have a few improvements to make in their website. For a company that is well-known for its innovation, there are areas of their site that are relatively lackluster and seem a little outdated.
That being said, one feature that does stand out is the opening hero video. The video starts with mountain bikes cruising down trails, transitions to a fisherman out on a pier, and then finishes with high-quality images of a couple of their biking and fishing product offerings.
It’s a great way to welcome users onto the site, as it gives a real-world demonstration of their products and gives immediate insight into what they do.
Pendleton Woolen Mills is a very popular American textile manufacturing company based in Portland, and their website reflects the quality of their products (like their famous blankets).
By setting up their web site to be very e-commerce friendly, they allow most of the attention to be drawn to their products. I mean, their blankets basically sell themselves. It’s a well-functioning, easy-to-use site that is an excellent basis to go off of if you’re looking to create a digital presence and have an offering that lends itself well to e-commerce.
Greenbrier Companies are one of the world leaders in manufacturing and freight transportation services.
One of the details that really stand out with Greenbrier’s website is that there doesn’t seem to be a lot of fluff. Despite the fact they are a global company, the layout and it’s easy to find what you’re looking for on the site so you don’t have to sift through information that isn’t relevant for you.
This is a great example of how to trim the fat on a site to make it more user-friendly.
Freefly Systems is an American corporation that designs, manufactures, and markets camera movement systems and camera stabilizers used in cinematography including unmanned aerial vehicles for aerial cinematography, gimbals, and remote-controlled vehicles.
Freefly’s website is indicative of their quality and innovation, with a sleek design and high-quality images everywhere. The photos are especially important for companies like Freefly, as their products are very expensive and if you want people to order online, you need to give them a good feel for the product through your site.
Freefly is an excellent example of making a website e-commerce friendly without sacrificing design.
Manufacturing Web Design and SEO Services
Here at Hook Agency, we work with clients to create visually stunning websites that are also SEO-friendly. It’s the one-two punch of getting organic traffic to your site and then keeping them there with a functional, great looking site.
Take a look at some of our past work and contact us today to get started on creating a website that will attract more high-quality leads.
We’re looking forward to hearing from you!
Watch this quick video to see how savvy businesses save time and hook better leads: