Deneen Pottery Case Study
24.31% Increase in Pageviews from Organic Search | 3.5 Months over 3.5 Months
By helping Deneen Pottery identify opportunities – based on what competitors were doing – we built out content based on industry-specific opportunities for this B2B handmade mug company.
31.32% Increase in Conversions from Organic Search | 3.5 Months over 3.5 Months
Helped by partnering with influencer artists Deneen created custom artist edition Deneen Pottery mugs, and this helped along with our increase in search traffic to lead to a solid 31.32% gain in conversions. We love partnering with companies who are always looking for new ways to give themselves an advantage, and we believe being higher on Google can be a central piece of that, amongst other initiatives.
Key Challenges and Successes of Doing SEO for DeneenPottery.com
Trying to target search terms that will actually help this Manufacturer connect with more serious buyers – means we continually need to dig in and look for what those people are searching, any mug or company swag related posts won’t do. When we do land on terms, landing pages, and articles that attract the right kind of business – the increases can be exponential. We’re constantly experimenting with new ways to give Deneen an edge and drive more traffic for their top terms.
In the client’s own words:
"Solutions that I'm confident no other firm would be able to dream up"
"We considered several web-design firms before selecting Hook Agency to redesign a large portion of our company site, and we're incredibly happy with the results. Not only was the team able to create exactly what we wanted, they've come up with some great compromises between keeping our brand voice and SEO writing, providing solutions that I'm confident no other firm would be able to dream up. It's been a very collaborative process and we're seeing great outcomes. They've also provided technical support on some small web issues, which takes major headaches off our plates as a small business without a full-time IT department. We absolutely recommend them!"
"Already started seeing the ROI with this website"
"Hook Agency created an industry specific website for us and really hit a bullseye. We are extremely happy with the outcome (new website) and decided to continue with their SEO services. We have already started seeing the ROI with this website. The folks at Hook are very knowledgeable and really took the right steps to help identify what was important to us with this project. We definitely recommend them!"