Deneen Pottery Case Study
24.31% Increase in Pageviews from Organic Search | 3.5 Months over 3.5 Months
By helping Deneen Pottery identify opportunities – based on what competitors were doing – we built out content based on industry-specific opportunities for this B2B handmade mug company.
31.32% Increase in Conversions from Organic Search | 3.5 Months over 3.5 Months
Helped by partnering with influencer artists Deneen created custom artist edition Deneen Pottery mugs, and this helped along with our increase in search traffic to lead to a solid 31.32% gain in conversions. We love partnering with companies who are always looking for new ways to give themselves an advantage, and we believe being higher on Google can be a central piece of that, amongst other initiatives.
Key Challenges and Successes of Doing SEO for DeneenPottery.com
Trying to target search terms that will actually help this Manufacturer connect with more serious buyers – means we continually need to dig in and look for what those people are searching, any mug or company swag related posts won’t do. When we do land on terms, landing pages, and articles that attract the right kind of business – the increases can be exponential. We’re constantly experimenting with new ways to give Deneen an edge and drive more traffic for their top terms.
In the client’s own words:
"Delivered quality work on a tight timeline"
"Tim and his team were collaborative, responsive, fast and delivered quality work on a tight timeline. The Wordpress pages they built are easy to update, mobile friendly and we plan on using the template they built for landing pages down the road. Tim also provided insightful guidance on SEO and lead generation best practices along the way."
"135% increase in page views from search"
"In the last year, our company has experienced a 30.8% increase in conversions from organic search (3mos/3mos) and a 135.06% increase in page views from organic search (3mos/3mos). The conversation has shifted from "let's get more leads" to "we need to hire more employees to handle all this new business."