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Luxury Color Palettes for Website Design (11 Best Examples)

By Tim Brown
Updated December 24, 2018
one Comment

Luxury web design color palettes
Tim Brown
Tim Brown

Tim Brown is the owner of Hook Agency, an SEO and Web Design company focused primarily on driving traffic and leads for small businesses, roofers and construction companies.

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Having designed some epic luxury sites for clients as varied as M.I.N.N.E. Apparel, Artful Living Magazine and Mall of America – I’ve sorted through 100’s of luxury website color palettes. Some of them more unique than the rest – but I’ve found that I really love color palettes that can apply to the luxury market.

Every year for the past 4 years, I’ve also done a ‘color trends forecast‘ – and I’ve identified what the big fashion designers are doing, as well as what paint companies are forecasting.

Here are few predictions for color trends in 2021 based on fashion designers and paint companies:

What colors are going to sell more product?

You may think it’s the brightest colors and the flashiest choices.

You may guess that you should go full ‘black and white’ or grayscale.

Rather – we’ve identified 11 color palettes, that may not be the flashiest options – or full grayscale either – just tastefully implemented, and artfully curated. Enjoy!

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1. Le Labo – Earthtones and Succulents

Natural color palette


2. Zach Klein – Navy, Leather, Coral and Eggshell

Leather, coral, navy web design


3. Soho Hotel – Soft Colors and Light Gold

Gold and black - luxury color scheme for website

4. Anakin – Mint, Beige, Grey Blue and Deep Grey

Logo color scheme - marketing


5. App Design – Blue, Teal, White

blue green and white - palette design


6. Starbucks – White, Green, and Brown

starbucks luxury web design


7. Yellowstone – Earth tones and Landscape

green and blue - web design


8. VR App Concept – Red, Yellow and White

white yellow and red web design app design for luxury website color palettes


9. Furniture Store Mockup – Softened Deep Green, Yellow, and White

Yellow green white - luxury-web-design color palettes


10. RadCo – Yellow, Black and White

yellow and black - digital marketing web design



11. Learning Guitar Mockup – Purple, Yellow, Green

purple and yellow web design for luxury color palette



12. Luxury Home Website – Black & White

black and white luxury home website



13. Angled Sustainable Home Remodeler – White, Orange, Green

sustainable home remodeler website with white orange and green colors



14. Home Restoration Website – Soft Like Fresh Laundry Blue White & Grey

home restoration website with soft color palette



14. High End Food Packaging Company – Black & Orange

black and orange food packaging website design



15. Luxury Home Builder – White & Navy Blue

white and navy blue


Many of these sites don’t necessarily fit under the ‘luxury website’ genre – but their color palettes’ definitely could be used effectively as ‘luxury website color schemes.’

I look forward to adding more to this list as appropriate – feel free to drop a link in the comments with a luxury website color scheme you love – I’ll add it to the list!

Looking a savvy web design team? Web design niches we serve: Plumbing, HVAC, Law Firm, Financial Services, Construction, Medical.  Some cities where we serve clients: Chicago, New York, Detroit, Dallas, Cincinnati.


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Tim Brown
Tim Brown

Tim Brown is the owner of Hook Agency, an SEO and Web Design company focused primarily on driving traffic and leads for small businesses, roofers and construction companies.

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Priya Digital SEO
Priya Digital SEO
2 years ago

Thanks for your useful post on choosing the right colors for your business website. I personally feel colors play a significant role in making your website look appealing and attractive. Visitors are influenced to visit a site just by the use of some luxury color combinations. Thanks for listing some of the beautiful and vibrant color combinations that can be used for the design of a website. Online business owners like me would find the above post useful. The post lists the color combinations used by popular websites. The White, green and brown color combination used by Starbucks seems to… Read more »

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