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Leveraging Local Business Schema For A Competitive Advantage

By Alex Kleve
Updated June 17, 2020
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Alex Kleve
Alex Kleve

I help projects and content-entry go smoothly at Hook Agency as a Project Manager. Hook Agency's specialty is where visual design and SEO combine to help get you better leads.

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Local Business Schema can be huge for your business. However, understanding it and knowing how to use it is not exactly common knowledge.

Once you are able to fully grasp an understanding of what Schema is and how it affects your business, you will be able to boost your website in the search engine results pages.

This article will give you a better understanding of local business schema and how it can benefit your business.

What is Schema Markup?

So what exactly is Schema markup?

Think of smart services like Google Home, Siri on the iPhone, Amazon’s Alexa, etc. that are answering people’s questions every day. When consumers ask questions, these services provide them with information of things like locations, what your business offers, or certain events that you are hosting.

Schema markup is used to give search engines this specific information on your website. It is the back-end code that lets search engines know the difference between a video, an address, or a blog article.

This makes it easier for search engines to crawl through your site and separate this information into different categories so they can rank it and bring the best search results for users.

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These services find that information about your brand from your website and are then able to present it to the consumers and provide them the information they are looking for.

The way they take this information from your website is from structured data. This means that you need to be sure that your website is made in a way for these types of services can read and understand better.

Why is Schema Markup Important?

Schema markup exists because, similar to what I mentioned earlier, the goal of search engines is to provide consumers with avenues to give them the correct content they are searching for on your website.

This is an advanced SEO technique and by doing this, search engine crawlers are able to use this information you give to them and know what your data actually is and match it up to the user’s intent.

This helps to improve the user’s experience of search engines and is a great way for you to clean up your User experience. Doing this is a great ranking factor in Search Engine algorithms and helps to improve click-through rates and conversions.

In order to give the servers the most relevant data possible, you need to fill in as many items as you can while being as specific as possible. When you identify this type of information, it helps search engines understand more about your company.

By using your schema markup on your website, you are able to stick out from the competition and drive more of the traffic you want to your site.

local business schema

Why Local Business Schema Matters for Local SEO

When it comes to local SEO, it is meant to help local businesses rank for searches that are done within a specific geographical proximity to them.

You may now be thinking to yourself, I want my business to go viral and rank nationally.

I’m not saying that’s a bad goal to have, but is it going to really benefit your local business in Minneapolis if you’re ranking somewhere like Austin, TX? Not really. You’d be getting calls from thousands of miles away and not have anything to give them except for a quick conversation.

Instead, you should be targeting your local area. For example, at Hook Agency, we would have something like “Minneapolis SEO.” We have the area we are trying to rank in, as well as the work that we do.

Can Local Business Schema Markups Improve Local Rankings?

It sure does! Using local business Schema markups is actually one of the most effective ways for you to be found on local search results behind Google My Business.

Think about it, when you search for things like a plumber, you will most likely be looking for the ones that are near you. In fact, 46% of Google searches are linked to local businesses.

When people are searching for local businesses, they don’t usually come looking for a blog. What they’re after is the phone number, address, and business hours.

When you add local Schema markups, it will improve the way your pages are presented in Search engine rankings and allow you to get more snippets for your business. This will help your business to show up more frequently and become more visible to users searching for businesses like you.

Hopefully, this article on local business schema has given you more information and understanding of local businesses’ schema and how it can benefit your SEO.

If you are looking for SEO services that can boost your ranking on search engine pages, reach out to us, we would love to hear from you and answer any questions you may have.


 

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Alex Kleve
Alex Kleve

I help projects and content-entry go smoothly at Hook Agency as a Project Manager. Hook Agency's specialty is where visual design and SEO combine to help get you better leads.

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