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Link Internally Often and Appropriately – Technical SEO Simplified

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Updated June 7, 2018
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Internal Linking for SEO
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Tim Brown

Tim Brown is the owner of Hook Agency, an SEO and Web Design company focused primarily on driving traffic and leads for small businesses, roofers and construction companies.

Google likes it when you get links to your site – but did you know that internal links matter too?

That’s right – if you link often and appropriately to relevant pages and articles on your site, those links also count as a ‘vote’ for the importance of that page in Google’s algorithm (and is hugely overlooked by alot of people just starting out with their website’s SEO.)

Here are 3 ways you can utilize this strategy:
1. Clean up any broken links on your website.
2. Link from your best pages to the pages you want to rank.
3. Add 2 internal links whenever you add a new blog post.

Full Transcription

Hey, how’s it going, it’s Tim Brown, and this is another episode of “Google Likes It.” Today we’re going to talk about how Google likes it when you link internally, often and appropriately. Smart, intuitive, and appropriate linking to other pages on your website is one of the most powerful but overlooked ways to get Google to see all of your pages and to crawl them more often.

It helps spread the love from pages that are already doing well organically and are already ranking for things, to pages you want to rank for things. It’s definitely something that you should be implementing more of today.

Let me give some ways to do that:

1) Clean up any broken links – Especially broken links that are to pages internally on your website

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2) Link out from your best pages to those pages you want to rank

3) Create a rhythm for adding new links regularly – If you have a blog post checklist, things you do before you post a blog, add this to that list. Think about a couple posts you can link to from your new blog post, and try to make sure you do that on a regular basis. Think about what people would want to read that relates to what you’re writing and link to those things within the blog post.

Alright, thank you so much for joining me for “Google Likes It,” and join us next week for another episode.

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Tim Brown

Tim Brown is the owner of Hook Agency, an SEO and Web Design company focused primarily on driving traffic and leads for small businesses, roofers and construction companies.

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