Google likes it when you get links to your site – but did you know that internal links matter too?
That’s right – if you link often and appropriately to relevant pages and articles on your site, those links also count as a ‘vote’ for the importance of that page in Google’s algorithm (and is hugely overlooked by alot of people just starting out with their website’s SEO.)
Here are 3 ways you can utilize this strategy:
1. Clean up any broken links on your website.
2. Link from your best pages to the pages you want to rank.
3. Add 2 internal links whenever you add a new blog post.