Landscaping can be an incredibly lucrative business, after all, you’re making a significant impact on the visual and functional use of space that the customer cares about. With a single customer being worth potentially thousands of dollars, chasing down leads can be very profitable.
Having a website is mandatory for any landscaping company that wants to compete in the current market. It’s a way for you to show your services off and to attract potential customers.
Your website is the face of your brand. When people search in Google and other search engines for your business, it will appear and give them more information about the services that you offer. This can encourage them to hire you, bringing in more revenue for your business.
Not only that but with the correct SEO, you can also rank for queries like “best landscape designer” and “landscaper near me,” which will bring in more visitors. Ranking for these queries can be exceptionally valuable because these searchers are ready to hire someone ASAP.
Studies have shown that SEO is extremely cost effective when compared to traditional advertising methods. The return-on-investment is better, and the upfront cost is often much lower.
While TV advertising is a pay and pray strategy, SEO can be much more targeted, and if you choose the right keywords, it can bring in thousands of potential customers each month.
To rank for these keywords, we will use both on-page and off-page tactics to optimize your website for the keywords that you want to try and rank for.
On-page SEO is characterized by the content of your web pages and the overall structure of the website. Both of these factors will impact how Google crawls your site and what keywords it thinks that you should rank for.
Our goal with on-page SEO is first and foremost to create quality content that will solve user’s problems and therefore bring value to the internet. However, we also recognize that the search engines are robots and that means that we need to give them hints to explain the context of the page to them.
To do this, we use keywords, the phrases that you want to rank for, in the content. These keywords are extraordinarily powerful in your title, header tags, and meta information.
The search engines crawler will read that information and understand the content on the page, making it more likely that you will rank for those keywords. As well as improving the content on your pages we also work on the overall structure of your website.
The base structure of a website is critical for SEO, and that’s why it’s a great idea to hire the same company to design your site as well as to manage your SEO.
Off-page SEO boils down to getting more links from quality websites pointing back to the pages that you want to rank. To acquire these links, we will perform legitimate digital marketing techniques to give your site publicity.
By ranking higher in the search engine results pages, you should be able to bring in more significant quantities of traffic and a higher quality of traffic that is more likely to convert.
Overall, digital marketing means more people on your website and therefore more opportunities for you to sell to that traffic and to convert them into paying customers. At the very least you would hope to encourage them to sign up to your email list, where you can market to them again.
Of course! We will work closely with you to understand what you’re trying to achieve and then we will show you drafts throughout the process.
Yes, our websites are built using WordPress. This software is straightforward to use, and you can use this to edit the site at any time. We will even teach you how to enter content so you have the ability to update as much as you want.
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