Over the years we’ve had the pleasure of working with many clients in the financial space, helping them to bring in more traffic from Google and design higher-converting website. In the financial industry, many companies have outdated sites which deter customers; our goal is to ensure that your website inspires confidence in any potential leads.
Digital marketing and investment banking web design is our specialty, we understand what it takes to succeed online in the 21st century, and we want to help you to drive awareness and earn more leads.
SEO or search engine optimization is the process of increasing your rankings in searching engines like Google, Yahoo, and Bing. These three search engines each have unique algorithms to decide which pages should rank highest, but they all work on the same basic principles.
The algorithm reads the content on your pages to try and understand what it is about and who would want to read it. Then, they use a complex set of factors to decide which pages are superior to others by comparing bounce rates, keyword density, and latent semantic indexing.
These factors all relate to your page, but the algorithm also cares about what others are saying about your website. Pages with more links pointing to them are deemed to be better because more people are referencing them. But it gets more complicated than this because a link from NASA is more valuable than one from a small blog.
In the simplest terms, this is how Google decides where to rank pages, by considering the content on your pages and the people linking to them. For this reason, we use both on-page and off-page tactics to bring more traffic to your website.
Our on-page efforts will include researching the phrases that people search for most frequently, creating content around these terms and optimizing it to rank highest. Off-page we do content marketing, which involves contacting other website owners and persuading them to link to the excellent content that we will publish on your website.
These tactics should increase your rankings substantially, especially for the low competition keywords that we will be able to identify during our research. Each month we will report to you giving you a detailed breakdown of what has been accomplished and what we intend to do going forward.
Web design is vital to bringing in more investment banking leads. Investment banking web design is unique in that we must focus on trust and reliability, rather than using some of the novel tactics that other industries use to increase conversion rate.
Most investment banks have relatively boring websites because they recognize that potential customers are looking for a company they can trust, rather than one that strikes at their emotions. To achieve our goals, we will either start from scratch or edit the existing site, depending on your desires and the current situation.
To improve your site, we will be looking at three core factors; usability, reputation, and aesthetics. We want to ensure that people coming to your website can use it without getting lost or struggle to find what they need. It must represent the reputation that you want, and it should simultaneously be visually appealing.
Once these goals are achieved, potential customers will be more eager to do business with you because your website will instill confidence in them. We believe that with superior web design you can increase your conversion rate and turn visitors into clients.
Most investment banking web design and investment banking SEO firms use a cookie cutter approach, using templates from previous clients and doing the bare minimum. We think that’s reprehensible; clients should always receive work that is tailored to their specifications and unique situation.
We start from scratch, researching your business and market to understand what will work for your company and what won’t. With this information, we can create better designs and perform more thorough keyword research which will allow us to create content that your customers are searching for online.
The reason why we are better than our competitors is that we care about our clients and their businesses. We recognize that real people are looking for help and we want to do everything that we can to make them happy.
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