Have you ever been part of a website design project where the mockups looked great, but the website (once developed), turned out looking weird and unprofessional?
I’ve seen it happen over and over again – and it seems pretty blatantly obvious to me that it’s the result of visual web designers who don’t know a lick of code and web developers who couldn’t design themselves out of a Helvetica-labeled box.
- Web designers might say – I don’t know code, but that’s because I study design all day!
- Web developers pride themselves on their lack of ability to design
- If you work at a big company – perhaps these silo’s are welcome, maybe even sacred
But these pigeon-holed boxes are terrible for small businesses – and when these high-and-mighty designers stoop to work on practical projects on the side, freelance, or work for an agency where efficiency is important the whole thing falls apart.
These folks websites often look like [insert poop emoji here.]
Behold the rise of the ‘Interaction Designer’
John Maeda – named one of the 21 most important people in the 21st century by Esquire,tweeted about the first article I wrote about this phenomenon in 2014.
— John Maeda (@johnmaeda) September 10, 2014
My point at the time was that with the rise of 25 different devices for 25 different sizes – that having some design sensibility when making responsive websites was absolutely crucial. You can read the original article here: Designer/Developer Hybrids will rule the IPhone 6+ world
Although my prediction doesn’t seem to have led to thousands of designers to learn code, or thousands of developers to learn to design – I will say it’s truer than ever that these kinds of designers are extremely powerful.
Having designers code, and coder’s design – or at least having both sides understand the other side deeply – leads to alot less BROKEN and WIERD looking website designs.
Why is a designer-developer so powerful?
According to Katherine Martinez on Medium:
“The hybrid or designer-developer combo is the white unicorn of the internet world. Many believe they exist, some know someone who hired one, few claim they saw one in the past, always in strange circumstances. Developers who can design and designers who can code are one-stop shops and hot commodities, especially in the startup world. Being a jack of all trades allows you to quickly and effectively take products from concept to shipment — something that young companies in particular are eager to do.”
This is why our website design team of 3 at Hook Agency are all designer-developers
- Designers knowing how to code helps them avoid designing something that will look crazy and broken when it actually meets the real world. This saves a ton of time and makes the whole process more efficient as they can design with CODE IN MIND.
- Developers knowing how to design, and having strong design sensibilities make it much easier to make small decisions like how a mobile menu will slide out, and what that will look like. They don’t need a designer to spend a whole day making a video mockup, or some equally wasteful glamour project, that many designers love to waste their time on.
Most small business website design companies don’t have 3 designer-developers on staff at the moment – that makes Hook Agency’s powerhouse team a uniquely qualified group to handle any projects where you want modern design without the bloated, big agency – or outdated digital agency price tag.
We know how to stay efficient and create crazy amounts of value for our clients, and ‘designer-developer’ hybrids are just one of those elements we feel crazy proud of!
Watch this quick video to see how savvy businesses save time and hook better leads: