We work with companies in the financial industry on a regular basis, offering our expertise in web design and digital marketing. Our goal is usually to drive more traffic from search engines and to create a new website design that is responsive on both computers and mobile devices while converting at a high rate and still being beautiful.
It’s a lot to ask, which is why we only employ the best rather than outsourcing to unskilled freelancers. Our team has years of experience helping clients just like you who have a burning desire for more insurance leads that are targeted and ready to convert. Let us help you to build awareness, drive more traffic to your site and craft a superior online presence.
Paid advertising is an effective tactic, but we believe that insurance SEO represents far better value for money and should, therefore, be the dominant digital marketing tactic for the majority of insurance brokers.
When you engage in paid advertising, you are paying for every click that your ad gets, making it impossible to get ahead and reap benefits greater than the cost. Whereas SEO can often lead to exponential growth in traffic and revenue, from a single investment many months or years before.
Not only that, but SEO allows you to increase brand awareness among those that are already searching for an insurance broker, surely these people are going to convert at an incredibly high rate. Conversely, paid advertising is a form of interruption marketing which requires that you sell to those individuals repeatedly in an attempt to convert them.
Overall, many experts would argue that SEO is a far better investment and over a long period can bring in more targeted and hot leads.
Undoubtedly, the insurance industry is one of the most difficult in the SEO world, which can make it tough to rank for short phrases and keywords. However, that doesn’t mean that it’s impossible to derive traffic from the search engines.
Instead, we must employ a different tactic which is to ignore the largest and most competitive keywords, leaving the majority of insurers to fight over them. What’s left is an endless list of keywords that might only get a couple of hundred of searches each month, but which are highly targeted.
The advantage of these keywords is that they are less competitive and can be ranked for more easily, but the people searching them are also more targeted and therefore more likely to convert as customers for your businesses equally targeted offerings.
There are thousands of different strategies that can be used for link building but we, only use a few, the ones that we find to be the most effective, safe and sustainable in the long run. These include guest posting, content marketing and careful use of appropriate directories.
Guest posting, and content marketing are methods which we use to get your insurance business publicity in related magazines and websites. By doing this, we can earn a link back to your site from powerful and relevant pages, which Google and Bing will love.
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