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5 Ways to Use Instagram Stories for Business

Updated July 14, 2017
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Tim Brown

Tim Brown is the owner of Hook Agency, an SEO and Web Design company focused primarily on driving traffic and leads for small businesses, roofers and construction companies.

  1. Shoot 5 to 6 Instagram Stories a Day
  2. Change your account to a Business account and use links in your stories.
  3. Try to increase your “fun” content 10%.
  4. Avoid jargon in your educational videos.
  5. Document, don’t just perform.

A quick introduction – I feel like Instagram is the number one social network right now. Instagram stories are addicting as h*ck, and I personally can’t get enough. The idea that you can get a glimpse into peoples lives without moving a muscle and sitting on your couch is kind of delightful.

The number of people engaging with Instagram stories is high from what I can tell by looking at views of my content; it’s not even close with Snapchat. Thirty people might view my snap ‘moment, ‘ and 250 people will view my IG story. Of course, this is specific to every individual. On Instagram, it’s easier to find and grow a following by interacting. Where-as on Snapchat it’s a bit more closed up, and discovering new people is harder.

Shoot 5 to 6 Instagram Stories a Day

“People don’t notice ‘announcements,’ they notice consistency.”

This is particularly true with a platform like Instagram stories (and Snapchat) where the post disappears the day after you post it. If you can get into a rhythm of posting interesting content, and tying it back to your business – you have a much better chance of making the platform work for you.

Change your account to a Business account and use links in your stories

Before the only accounts that could use links were ‘Verified’ accounts with the little blue check mark, but ever since Instagram allowed you to link off the platform when you have a business account, I’m hooked. I always feel that if I can’t include a link to something, it’s a little less valuable to me and my business because people become customers only after they visit my website and I can better ‘own’ the experience.

Try to increase your “fun” content 10%

I am admittedly not the best at this – but YouTube ad monster Tai Lopez said that’s why he shoots all of his videos when he’s in a fun environment like a nice car or a beautiful house. For me, it just means educating in a fun way about how to do digital marketing well (follow me @timbdesign) and also trying to document a bit when I’m doing fun things. Whatever fun content means to you – by pushing it up 10% it can help limit people from feeling overwhelmed with all the education – it is social media at the end of the day, and usually, people are trying to unwind when they are on it.

Avoid jargon in your educational videos

How can I share a ton of value without overwhelming with technical words?

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It’s a weird balance of going deep and useful, but then drawing back and telling people what it means if they have no idea what you’re talking about. I could give a three minuted video schpeel on SEO, but I also try to draw back and just say this is a quick tip for anyone that wants to get more people finding them on Google.

For your business – what can you say that would be useful to the lay-man? If you’re a roofer for instance, what do people need to know about gutter maintenance that they can easily do themselves? What can they do if their roof shingles are curling? What are some quick fixes for hail damage or a leak? Things that will tide them over until they can hire you of course. 🙂

Document, don’t just perform.

If you are always trying to do a three part movie with a plot, beginning, middle, and end – you might miss out on the spontaneous things that happen more spur of the moment. Get in the habit of sharing life with people. You don’t always have to be in formal work mode to post your life in a way people will appreciate. It’s still good for business if it doesn’t depict you in a highly unprofessional way. Maybe that doesn’t mean pajama night with a tub of ice cream (or maybe it does), but it might mean sharing your kids at a parade, some funny thing that happened to you at Starbucks, or a recent experience doing your work that doesn’t mean some gigantic lesson. It’s about sharing life and being authentic.

Just like genuine people you meet in other circumstances, you want them to be professional – but still real. Do this on Instagram stories (and social media in general), and you’ll be more likely to win business from it.


Watch this quick video to see how savvy businesses save time and hook better leads:


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Tim Brown

Tim Brown is the owner of Hook Agency, an SEO and Web Design company focused primarily on driving traffic and leads for small businesses, roofers and construction companies.

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