Your fellow digital marketer says to you, “You should blog more”, and shuffles off into the mad abyss leaving you to ponder. “I don’t want to spend every Saturday morning flapping my digital gums about my work,” and “who has time for that?” Blogging is a pain in the ass sometimes, and it’s harder in a way because it’s not built into our daily routines but rather into our weekly and monthly routines, making it a negotiable or a ‘nice-to-have.’ What if you could have a solution to that nagging, intermittent, modern day digital marketing necessity? To finally simplify and have a clear solution for the sagging blogging blues?
Blogging every day is a clear, obvious, no-nonsense way to get better at what you do by sharing what you know.
And so, I’m kicking off a year of daily blog posts – I will posting on timbdesign.com, my agencies site snapagency.com, guest posting on elite-daily.com, business.com, lifehack.org and anywhere else that will have me and is relevant to my audience. If you are open to having guest posts by people in digital marketing let me know! I’d love to guest post for you.
My business idols all suggest daily writing as a crucial way to improve
Brilliant minds like Seth Godin and Sean McCabe have taken this sort of approach. Seth recently shared in Tim Ferriss’ Podcast that this has been one of the single most transformative elements of his career; forcing him A. Not to hide, and B. To constantly be looking for sharp insights. Sean McCabe of the SeanWes podcast and the wildly popular ‘Learn Lettering‘ course says that writing is one of the most important things he does on a regular basis. He says “it all starts with writing.”
What do these six dudes have in common? – Consistent, rhythmic (and brilliant) content
Heading into a year of deliberate practice at writing daily
Sean McCabe’s huge suggestion to make sure that the ‘deliberate practice’ part of any discipline means that I’m looking for crucial writing tips along the way and writing with suggestions by professional writers along the way. Today I’m looking at a post about writing articles on Inc. today by writer Kaleigh Moore who suggests when writing to solve a problem:
Step One: Identify a pain point to help people recognize it in their lives.
Step Two: Agitate the problem and help make obvious why it’s troublesome.
Step Three: Present your solution as a clear, no-nonsense solution.
Join me with #minneblog on Twitter and Instagram
So in short I hope you join me on a daily quest to write and write deliberately; I will be using #minneblog and be sharing my daily posts at twitter.com/timbdesignmpls and a picture that goes with it at instagram.com/timishness.
The Importance of Visual content
I don’t need to extol the virtues of social media, infographics and the rise of visual content to you likely, but I’m pairing each blog post with an original image and am using the opportunity to get better with my photography skills and design as well. Text content does so much better when paired with an original image as example after example in data has shown us.
Just a couple examples from Hubspot’s article “37 Stats You Should Know About Visual Content Marketing in 2016.”
“Researchers found that colored visuals increase people’s willingness to read a piece of content by 80%.”
“When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.”
“Content with relevant images gets 94% more views than content without relevant images.”
See you tomorrow“Sustained effort in a worthwhile pursuit, when you no longer feel like it, is a crucial secret to success.” Click To Tweet
As a web designer and digital marketer I believe every experiment I make towards a discipline related to this field is something that will help me inform and do better work for my clients. So as I visually design, implement SEO campaigns, or digital strategy for clients this disciplined and sustained writing practice only helps me create better websites and campaigns. I hope you follow along. Comment, share on social or tweet at me if this has been useful or you’re making your own commitment to writing regularly!