HVAC Google Business Profile, Maps Optimization, Google Maps Agency - Google SEO

HVAC Google Maps SEO Services

Help your HVAC business get higher in the map pack today

Our HVAC Google Maps SEO services help you get higher on Google Maps by optimizing your GMB / Google Business Profile with fresh posts each week, responding to reviews, and adding images from your CRM automatically.

  • Automated Image Uploads from Your CRM
  • Review Responses Handled for You
  • Live dashboard of map rankings
Technical SEO

GBP Optimization

We'll help make sure your GBP is fully set up to rank on Google maps.

Automated Responding

Our system responds to all positive reviews to ensure maximum Google Maps SEO.

Updating Images

We help upload project photos from your CRM... automatically.

Dominate Your Local Market with Google Maps SEO for HVAC Businesses

If you’re an HVAC contractor, you know how competitive the market is. Every homeowner searching for heating or cooling services is looking for someone they can trust—quickly. Our Google Maps’ optimization puts your business front and center during these critical moments. Unlike paid ads, which many users scroll past, the GBP feels authentic, driven by real reviews and local relevance. Getting into this spot can mean the difference between a full schedule of service calls or missing out to your competitors.

When HVAC emergencies strike—whether it’s a broken furnace in winter or a failed AC in summer—customers need immediate solutions. They turn to Google, search for local services, and often pick the most visible, reputable provider. Being in the 3-Pack not only boosts your brand’s visibility but also positions your company as the obvious choice, ensuring you capture leads during these high-intent moments.

What’s the ROI of Being in the Google 3-Pack?

Not only will you save money on underperforming ads, but you’ll also see:

  • Higher call volume directly from local searches.
  • More booked appointments for repairs, installations, and maintenance.
  • Improved reputation with a strong review profile backing your business.

What Does Google Maps SEO Do for Your HVAC Business?

Google Maps SEO places your business exactly where it needs to be: at the top of local search results. Appearing in the 3-Pack gives potential customers an immediate sense of trust, as they see your name, reviews, and contact information all in one glance. With just a click, they can call you, visit your website, or even get directions to your office. This streamlined process eliminates friction, making it more likely they’ll choose you over your competitors.

But it’s not just about being seen—it’s about standing out. Reviews play a significant role in influencing customer decisions. A profile filled with positive feedback reassures customers that you’re reliable and skilled, which is critical in the HVAC industry. And let’s not forget the mobile aspect: 70% of mobile searchers use click-to-call to contact businesses directly from search results. Google Maps SEO ensures you’re always just one tap away from a new lead.

On our website, we detail how a Google search for "hvac near me" prominently displays a map with pins featuring the top SEO-optimized businesses: Standard Heating & Air Conditioning, Nice Heating & Air, and Refrigeration, Heating & Air Conditioning in Minneapolis, MN.

Extreme Ownership

We take more accountability & responsibility than is necessary or comfortable. We act like we own the company when we make decisions.

We Get Sh*t Done

We act with urgency in our work & gamify it to get as much done as possible each day, always prioritizing the most important tasks.

Scrappy

We’re always looking for more efficient and productive ways to do things. We’re able to do more with less & we turn constraints into inspiration.

150+ 5-Star google Reviews and Counting

150+ Five-Star
Google Reviews

10th Fastest Growth
Company in Mpls

Service Titan Top 3
Marketing Agency

View Case Studies
Chris Owens, wearing glasses and a yellow jacket, smiles confidently against a backdrop of a cityscape. The skyline showcases a historic building with a dome and spires beneath a cloudy sky.

Chris Owens

Frontline Adjusters

"Hook redesigned my companies website, they are consummate pros and it came out fantastic. Being in the roofing industry it can be difficult to explain nuances to website designers. With Hook, they knew the language and the industry like the back of their hand. Maggie and Claudia have been essential to my companies success! Also running PPC with them."

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Phil Pratt

Veterans Contracting

"Working with Claudia, Maggie, Dillon and the entire Hook team has been such an easy experience. Hook sets the bar very high in all aspects of their operation. I would highly recommend anyone that is serious about growing their business to check them out!"

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Shaun Hunt, with short dark hair and a beard, is impeccably dressed in a light gray suit, white shirt, and dark tie against a plain gray background.

Shaun Hunt

Voyager Exteriors

"Hook Agency has been a pleasure to work with. Everyone that we work with is smart, focused and serious about their work. Hiring Hook has given me peace around our lead generation. We are getting quality leads on a consistent basis in the areas of the city that we are specifically targeting. Hook is forward thinking and data driven. It's worth the cost."

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Joe Simmons, wearing a "Clean Cut" embroidered dark polo shirt, stands confidently in front of a vehicle with a blurred logo. With short hair and a friendly demeanor, he embodies professionalism and approachability.

Joe Simmons

Clean Cut Roofing

"It has been a pleasure to work with the entire Hook team and especially our Account Manager, Vinny! He has coached us at Clean Cut in best practices for our SEO and PPC and helped us navigate the murky world of marketing with clear data that leaves us confident that Hook is the right partner for us. Thank you Vinny and thank you Hook Agency!"

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On Hook Agency's website: Justin Puetz, wearing sunglasses and a baseball cap, smiles in a boat with his brown dog, enjoying the tranquility of a tree-lined lake under a clear blue sky.

Justin Puetz

Justin Puetz

"I can't speak highly enough of everyone at Hook! They built our website from scratch and were so incredibly thorough and detailed with the entire process. They also run our SEO and that same level of care and attention to detail pours out of each of them. Everyone at Hook, from top to bottom has been so incredible to work with! We cannot thank them enough for all they have done and promise you will not regret it either!"

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Alexa Nicholas, sporting long blonde hair and a confident smile, stands with arms crossed. She dons a black polo shirt showcasing the "McCormick Renovations" logo in front of a neutral gray background.

Alexa Nicholas

McCormick Renovations

"Our company was working with a different marketing agency for a couple years, before making the decision to switch. Hook built us a beautiful new website and is running our SEO & Google Ads. It has only been 3 months & the difference is unimaginable. We have never had this much traffic & quality lead flow in 30+ years of business. Our metrics are exceeding our expectations & we cannot wait to see our continued growth with Hook."

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A Trust Roofing representative captures a selfie on a rooftop, showcasing the company's business growth. The image features them in a white polo shirt with the company logo, set against a backdrop of trees and a green-shingled roof under clear skies.

Robin Scherer

Trust Roofing

"Hook Agency is the epitome of professionalism in a marketing agency. I own an 8 figure roofing business and marketing is one of the most vital parts to my business. Hook had built me a 5 star website, easy to use, attractive and most importantly it converts! They also manage all my google ads and bring in an insanely good ROI. Can’t say enough good things, this is a premier marketing company who gets it right where few do!"

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A man with short brown hair and a beard smiles warmly at the camera, embodying the soothing charm of Aquarius Home Services. Dressed in a gray sweater over a blue collared shirt, he exudes confidence against a neutral background.

Darren Smith

Aquarius Home Services

"Hook has been an excellent partner for Aquarius. Not only have we had excellent results in the very competitive world of SEO and PPC for HVAC, plumbing and electrical, we get excellent service from their team, particularly our main contacts Cody Warren and Skyler McDaniel. Their team are knowledgeable, creative, thorough, accountable, and detail oriented. You can tell this is an organization that cares about the right things and I highly recommend them."

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Courtney Owens

Greentek Roofing & Solar

"Hook has been an absolute game-changer for our business! Their marketing team combines creativity with strategic thinking, resulting in campaigns that truly resonate with our audience. And let’s talk about Claudia—our superstar account representative! She’s not just knowledgeable; she’s also incredibly personable. Claudia’s attention to detail and commitment to our success make her an invaluable asset. If you’re looking for a marketing partner that delivers results, look no further than Hook!"

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CONTACT US TO SET UP A BRIEF INTRO CALL!

Let’s talk about how using a niched agency will get you more leads. Just a heads up – we are usually the best fit for growth-mode contractors over 2M+ because of the significant investment required.

In a relaxed office setting, three colleagues gather around a desk. A woman sits at her laptop, engaging warmly with two standing colleagues. One leans casually on the desk, sharing SEO insights with a friendly demeanor.

Why Google Maps SEO is a Game-Changer for HVAC Businesses

Being in the 3-Pack does more than increase your visibility; it actively influences customer behavior. Studies show that 76% of people who perform a local search visit a business or call within 24 hours, with 28% of those searches leading to a purchase​​. This is no coincidence. Customers trust Google to show the best local options, and appearing in the 3-Pack builds instant credibility. With mobile-friendly features like click-to-call, you’re making it easy for customers to connect with you.

  • Instant Credibility: Appearing in the 3-Pack shows customers that you’re a trusted local expert, endorsed by Google.
  • Higher Conversion Rates: The convenience of click-to-call and easy access to reviews drives more phone calls and appointments.
  • Increased Visibility: The 3-Pack appears above all other search results, capturing the attention of customers who are ready to book.
In a relaxed office setting, three colleagues gather around a desk. A woman sits at her laptop, engaging warmly with two standing colleagues. One leans casually on the desk, sharing SEO insights with a friendly demeanor.

Roofing

65%

Increase in monthly qualified organic leads

  • $30K in organic traffic revenue every month
  • 83.33% increase in first page rank YoY

Roofing

92.98%

Increase in Qualified Organic Leads YoY

  • 351.32% Increase In Total Keywords
  • 300% Increase In Engaged Traffic YoY

HVAC

188.89%

Increase in First-Page Rank YoY

  • 416.02% increase in total keywords from SEO Kickoff
  • 503% increase in Engaged Organic Traffic YoY

Roofing

3.5M+

Views on Google for roofing terms

  • 1,200 monthly website visitors
  • 1,400% growth in first-time users

FAQs

Commonly Asked Questions

How do I consistently rank in the Google Maps Pack?
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To consistently rank in the Google Maps Pack:

  1. Fully optimize your Google Business Profile (GBP)
  2. Ensure NAP (Name, Address, Phone) consistency across platforms
  3. Collect and respond to reviews regularly
  4. Add new photos and posts monthly

Backlinko’s research shows that 33% of clicks in local searches go to the Google Maps Pack, emphasizing the need for continuous optimization.

How important are local backlinks and citations for Google Maps rankings?
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Local backlinks and citations are crucial for improving Google Maps visibility. Focus on:

  • Getting listed in local directories (Yelp, Angi, etc.)
  • Partnering with local organizations for backlinks
  • Securing mentions in industry-specific sites

According to Whitespark, citation signals account for 10% of local pack ranking factors, making them an essential part of any Google Maps SEO strategy.

Let me know if you’d like any other adjustments or deeper dives into specific questions!

How often should I update my Google Business Profile?
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Updating your Google Business Profile monthly is recommended. This includes:

  • Adding new photos
  • Responding to reviews
  • Posting updates or offers

Fresh content signals activity to Google, boosting rankings. A HubSpot study found that businesses updating their profile twice a month receive 32% more engagement than those that don’t.

What’s the best way to handle duplicate or incorrect listings?
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To manage duplicate or incorrect listings:

  1. Claim all existing listings
  2. Remove or merge duplicates through Google’s support
  3. Regularly audit for accuracy

Inaccurate listings can confuse customers and lower your Maps ranking. Google research shows that businesses with consistent information across platforms see 58% more traffic.

What ranking factors are often overlooked in Google Maps SEO?
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Many businesses overlook these important factors:

  • High-quality photos
  • Accurate service categories
  • Keyword-rich descriptions

Google favors businesses that provide a visual and detailed overview of their services. Studies reveal that businesses with 100+ images on their profile receive 520% more calls than those with fewer photos.

Ready to take the leap?

“We know what it takes to help get home service businesses more leads with Google. Even if we’re not the right fit, we’ll get you where you need to go.”

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- Sydnee Olsen, Sales Lead
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