Setting up your online store is the first step to making sales on your store but bringing in the traffic is the way you’re going to get it done. One of the ways of getting that traffic to your store is through SEO.
At a basic level, the more targeted potential consumers visit your website, the greater the odds of them ending up with paying customers.
SEO is critical to the well being of your e-commerce store. If done correctly, irrespective of the size of your company, it will help you make money and maximize profitability. In this article, we will be looking at why e-commerce stores need SEO
1. Helps Customers Find You
Having an e-commerce website without SEO is akin to leaving cash on the table – lots of it. If you take 3-5 minutes to go through your analytics you will realize that Google ranks as one of your top source of traffic and revenue. Google drives the majority of profit-producing traffic for most business. The constantly evolving nature of technology has affected how consumers shop online. Search is now an important part of the shopping experience. Ignoring SEO means you’re invisible to your customers. When you’re visible in search, more customers can find you and engage with your business, but when you’re not, fewer customers will find you and you will make less money. Initiating a superior SEO strategy can boost your revenue by almost 50%.
2. Cost Effective
One reason why e-commerce stores cannot afford to ignore SEO is the cost. In some highly competitive niches, paying for website traffic can cost you thousands of dollars daily. PPC Ads and Banner Ads don’t come cheap. With SEO, you are less dependent on paid traffic and more depended on search traffic which is free. I’m not in any way against buying ads, but with effective SEO, you are less dependent on the paid traffic and can save up your money for inventory and web development. With SEO, you can attract a large number of people without paying for it directly. Every successful e-commerce company has prioritized SEO which offers them time and money savings, while still driving down their cost per conversion.
3. Long Lasting
With SEO, you can continue to get traffic 2 years after. It doesn’t have a shelf life like paid advertising – neither does it depend on your pocket. The long-term effects are clear. SEO last longer than other forms of marketing because you don’t have to start with a clean slate every time. It builds on what you have already done over time. The traffic also won’t stop when you stop focusing on SEO as in the case of paid advertising. In some cases, you can ignore your project for something else – and when you come back, you might even see that SEO has done even more than was expected on the site.
SEO for e-commerce stores is no longer optional. It is critical to your stores’ financial success and it can help spur the business growth that you have been looking for.
Kara Tan is a cofounder of Altitude Labs, a full-service app design and development agency that specializes in data driven design and personalization.