I think it’s crucial to set the right expectations at the beginning website project – and that means a set amount of revisions in your proposal – for both visual design and at the end of development. But sometimes a client needs more done and really won’t be satisfied unless you make it happen – so how does one handle that?
- If you’re a client that needs extra revisions – consider that a web designer is going above and beyond handling anything beyond their agreed upon proposal.
- If you’re a web designer who has a client needing more revisions that agreed up – your answer should always be an enthusiastic ‘Yes!’ – if you have to ask for a moderate fee to handle the revisions outside of the proposal, or if you have just priced in some room to handle these types of things. Go above and beyond!
You might want to consider going the ‘price in some room’ route since it’s very annoying for everyone to try to re-work or add on to a proposal halfway through a job, and it can cause issues in the relationship.
Mitigate extra revisions by screening picky clients
I’m not telling you clients are usually wrong. They are usually right with their edits, but you can always try to talk to more leads and clients by amping up marketing efforts and then screen out picky clients by having a couple conversations with them before giving them a quote.
Be very clear that you’re process includes a set number of revisions when you sign a client
Not every client, and not every one on the team reads the entirety of your proposal, so you should be mentioning the limited number of revisions in conversation with the client, and educating them on the process throughout – like what is included / to be discussed in the visual design revision phase and what is not – such as:
Making it clear the visual design phase shouldn’t be a time to audit most content or text
The visual design phase is more about getting the right visual components in place, and the types and quantity of text and other elements – not to pick through all of the text and get super specific with those edits. If you make sure a client understands this, you’ll be more likely to get them focused on the elements that matter.
Moving along here
I personally have found it useful to not get super formal around edits – to share with them that it’s time to get this bad boy into development once they are pretty solid. Many agencies have a very formal sign off on visual design, but in my case with your 5-50 person companies / marketing sites it has been better to work with them through this process and not be super formal, lest they call in the whole team and pick through it like it was their last hope.