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Getting home remodeling leads is essential when you own a remodeling company. The internet is an essential tool you should be utilizing for leads. However, merely having a web presence is not enough. If you want people to find you, you have to take steps to optimize your site, so search engines find and suggest you to people looking for the services you provide.
Create a Company Blog for SEO Leads
Search engine optimization is an incredible tool for finding leads. You can use a company blog with optimized posts to attract customers. The posts you should focus on should answer the questions potential customers have regarding your services. You want your site to be in the top results when someone searches for remodeling tips and advice. So, here are some things you need to include in every post:
- Valuable information
- Inbound and outbound leads
Creating high-quality is an essential aspect of SEO lead generation. Posting is also necessary because it lets search engines know that your site is still active. If you can get at least a few blog posts for keywords or phrases regarding remodeling in the top results on major search engines, you will be in a good position.
Use PPC Marketing
Using pay-per-click with programs like Google Ads marketing is another way to generate leads. However, it can eat up a large portion of your digital marketing budget. So, you need to set clear goals, and you want to make sure you are creating ads for the most beneficial keywords and placing them where the people searching for remodeling services will see them.
Optimize Your Web Design
Optimizing your website is vital for receiving leads. Google and other search engines push customers to user-friendly sites. You can make your web page more appealing to customers and search engines by using modern fonts, attractive color schemes, contact forms, easily identifiable location information, and photos with titles and meta descriptions.
Your website is an advertisement for your company. It is one of the most inexpensive and effective ways to promote your business.
Adopt an Inbound Marketing Model
Inbound marketing is a fairly new method. In the past, businesses used static marketing, meaning they pushed their business in front of customers whether or not the customer was looking for their services. With inbound marketing, you provide information potential clients are looking for, so your business is at the forefront when they need your help.
To use inbound marketing, you need to share information on your website that people need. By providing them with valuable information during their time of need, you build a reputation for being an expert in the industry.
List Your Company on Online Directories
Online directories are a great place to find clients. Many of these sites will also help you collect reviews, and they support your SEO efforts by giving you higher credibility on the web. Here are some credible sites where you can list your services:
- Angie’s List
- Facebook Marketplace
Use Reviews and Online Referrals to Get Leads
Using referrals and online reviews is an excellent way to promote your business. If you are not currently asking for referrals and reviews, you need to start. The more positive reviews your business receives, the more reputable your company will appear when people research your company.
Social media is a great way to connect with leads. Linking your social media accounts to your website also boosts your SEO. You can showcase your previous jobs and respond to people who post about remodeling jobs. When you are looking using social media to post, make sure you use hashtags to make it easier for people to find you. It is also essential to connect with your customers and the companies you work with regularly. The more active you are, the more leads you will generate.
Sharing photos of your work is crucial to attracting more leads. People love to see pictures of past jobs, especially when they are hiring a company to remodel their property. You can also ask customers if it is okay to share the photos and tag them on social media. You can also ask them to post before and after pictures and tag your business.
Get Professional Home Remodeling Leads Generation Support
If you are new to digital marketing, you might need help. A digital marketing agency can help you with vital aspects like small business website design, SEO, PPC, and your online presence. They can help you get a better return on your financial and time investment, so you get more home remodeling leads in 2020.
Watch this quick video to see how savvy businesses save time and hook better leads: