At some levels – it’d be smart to hire a marketing director. High cost of goods sold industry like construction – We’re talking maybe 5% spent on marketing, so it makes sense to wait until 10 million if it’s agency vs. in-house. As the company grows again, it’s important to figure out if you want to hire another marketing person or do marketing director + agency so they can wield specialists.
So first question is – what is your companies overall marketing budget?
If 15% of the total marketing budget is spent on an agency that’s 75k – where a qualified marketing director may start with that salary. This could be up to 100% of course, it just depends on what you do through the agency and what else you’re paying for.
When it hits 500k it’s time to hire!
Watch this quick video to see how savvy businesses save time and hook better leads: