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Hire a Marketing Director or Manager When Appropriate

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Updated July 12, 2018
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When to Hire a Marketing Manager or Director?
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Tim Brown

Tim Brown is the owner of Hook Agency, and strategic marketer focused primarily on driving traffic and leads for small businesses and construction companies.

 

Quick Concepts

At some levels – it’d be smart to hire a marketing director. High cost of goods sold industry like construction – We’re talking maybe 5% spent on marketing, so it makes sense to wait until 10 million if it’s agency vs. in-house. As the company grows again, it’s important to figure out if you want to hire another marketing person or do marketing director + agency so they can wield specialists.

So first question is – what is your companies overall marketing budget?

If 15% of the total marketing budget is spent on an agency that’s 75k – where a qualified marketing director may start with that salary. This could be up to 100% of course, it just depends on what you do through the agency and what else you’re paying for.
When it hits 500k it’s time to hire!

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Tim Brown

Tim Brown is the owner of Hook Agency, and strategic marketer focused primarily on driving traffic and leads for small businesses and construction companies.

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