It’s absolutely crucial these days to have strong reviews online. When I see 25+ 5-star Google reviews online I know that this company cares about their customer service and wants to do right by their clients.
Here are our best tips for getting more Google, Facebook and Yelp Reviews (and leveraging them to get more clients)!
1. Build it into your process -Do it promptly. Don’t wait.
People are most likely to give you feedback right away. Ask in person if possible. The next best is over the phone so that they can hear your emphasis and the fact that you care deeply. Seriously – as close to in person is ideal, and timing is everything. Right after you just did something impressive that you know they are happy about can be helpful.
2. Provide the links to the main ones (at most 2 or 3)
Just ask for a couple sentences and say they can copy and paste from one to the others! Tell them they don’t have to be long-winded. If you do work for high-income individuals, they are likely strapped for time – but if you take the pressure off and say 2-3 sentences is fine – copying and pasting is fine, and they only have to do 2 or 3… AND the they can just click the links in an e-mail you sent over. They are MUCH more likely to take the time to do that.
3. Show your heart a little bit, tell them that it’s critical for your business to survive.
Being passionate about your work is the first step – but giving your clients a little nudge, and emotional appeal to leave reviews makes it more likely you’ll be able to get the next client. Give them a little heart, and ask in a way that showcases how important it is for your company that you get great reviews.
4. Follow up 2 or 3 times, at two or 3 day intervals.
Ideally these e-mails are plain text, and don’t have a lot of formatting, and come in the form of an actual human request. When necessary you can create automated e-mails, but unless your service is a mass market offering (perhaps consider using Bird-eye, or Get Five Stars to auto-ask and followup), individualized plea’s will be more effective.
I’ve used services for this, and have found the personalized e-mail and followup is much more effective.
5 Train your key employees to ask, and follow up. Test different approaches
You may need to make it part of someones job description to ask for reviews. In this case, outline the points above and set a time each week or month that they need to do this – if it’s just you who would be responsible for this, consider using the calendar alert for yourself as well.
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Bonus: How to Use Those Positive Reviews to Get more business
- Screenshot and share on social with captions like “Reviews like this make it all worth it!”
- Use 5-star imagery on your site, with the sites where your average is 5-stars for brand recognition and social trust.
- Mention in social and web copy, that it’s extremely important to you that you offer 5-star customer service, and that earning that 5-stars is important to your business.