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The Impact of the Digital Revolution on the Relationship Between Creativity and Technology

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Updated October 1, 2016
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The Impact of the Digital Revolution on the Relationship Between Creativity and Technology


Tim Brown

Tim Brown is the owner of Hook Agency, and strategic marketer focused primarily on driving traffic and leads for small businesses and construction companies.

The impact of creative technologies on businesses across the country and beyond has taken center-stage among the propelling factors for present day entrepreneurial successes.
The depth of deployment witnessed with creative technologies showed up in a recent report highlighted on Google Groups which indicated that “90% of creative in Asia Pacific feel that their roles are changing rapidly; 87% think that mobile is transforming the face of creativity and design; 83 % feel that technology is enabling creative to be more in control of their professional destiny and 94 % of creative are working across multiple mediums and disciplines.”

 

In the light of such profuse affirmation of the beneficial impact of the digital revolution, it will be necessary to look closely at the basis for such open display of novel acknowledgement.

Here’s an interesting infographic from Acuity Training that highlights various aspects of creativity being enhanced by technology and the future of this truly symbiotic relationship.

How Technology can raise your creative game infographic

Impact on Productivity

Startups are the prime beneficiaries of third party applications developed for savvy web designers which frees up time and resources for better output and accomplishment of competing tasks. As an immediate offshoot of this scenario, revenues are getting maximized so that the prime bottom-line effect is robust and confidence-boosting.
An app like ImageOptim and other alternatives have become load time optimization catalyst for designers, enabling them to scale image sizes that they upload to clients’ websites so that the load time can be reduced. This also has a telling effect on the user experience in terms of overall website attractiveness and ranking. A user is more likely to return to such website as a result of the load time efficiency, thereby boosting probable revenues for the site.
Looking at the back-end functionalities, security apps such as JScrambler make it possible for protection of user data through encoding safeguards. In other words, intellectual property and prized resource gets a bulwark against unauthorized access and usage.

 

Recent insights into how technology impacts creativity and sectorial leaderships clearly outlines how new technologies are at the forefront in determining the pace companies outperform their peers.

Platform for Overwhelming Change

The digital revolution is an immense driver of change as shown in a recent Adobe APAC Pulse study that highlighted how 72 percent of respondents made a pick of digital innovations as the overwhelming driver of change in their organizations and beyond.
The driving force for new innovations in web designs is centered on compatibility of user systems with real time applications. This leads to avoidance of task repetition and tweaking of codes before most deployments are made. These applications lead to easy and rapid building of webpages so that web designers can do more with better precision. Screen resolutions are optimized along with front-end devices so that the soft side of aesthetics and UX can be given more attention by web designers.

 

The most efficient web designers, who are highly productive, make use of Microsoft Visual Studio, Macromedia Dreamweaver and Adobe Photoshop to keep ahead of competition and respond to customers’ expectations. All of these suites have made it easier to cater for user behaviors, device optimization and project turnaround times.

A Boost for User Satisfaction

That visitors to any website need to be made to return is the crux of the principle of optimized user experience. This also accentuates the need to anticipate the slant and leanings of prospective visitors, so that a seamless use of the website can be guaranteed.
The use of apps like Dreamweaver and Photoshop are pivotal to the ability of web designers to plan and come up with designs that will suit all browsers and platforms. These apps are replete with features that minimize time spent on designs and optimize website experience so that all stakeholders can be direct beneficiaries.

 

According to Jakob Nielsen, “If a website’s information is hard to read or doesn’t answer users’ key questions, they leave. Note a pattern here? There’s no such thing as a user reading a website manual or otherwise spending much time trying to figure out an interface. There are plenty of other websites available; leaving is the first line of defense when users encounter a difficulty”.
The upsurge in innovative designs makes it easier to design websites that will keep a user engaged, boost possible conversions and minimize bounce rate. The overall effect of this notable point is to grow revenue for the business and safeguard corporate survival.

 

Guest Post by Emily Ryann of Acuity Training

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Tim Brown

Tim Brown is the owner of Hook Agency, and strategic marketer focused primarily on driving traffic and leads for small businesses and construction companies.

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