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Digital Ads and PPC Process

By Tracy Kelly
Updated May 18, 2020
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Tracy Kelly
Tracy Kelly

Tracy helps companies generate more leads, is a respected people connector and a local business marketing expert.

Have this post read to you in a natural voice, so you can do other things:

We’ve curated the most important information for each of the key steps in our Digital Ads and PPC Process. We believe transparency is one of the things that separates Hook from those low-cost providers and over-thinking, bloated agencies.

We have distilled our digital ads and PPC process into 4 basic steps:

  1. Kick-Off
  2. Keyword Research & Launch Ads
  3. Monitor & Measure
  4. Optimize


After you type your name into the “Sign Here” box on your proposal, we schedule your Kick-Off Meeting. It’s where we get everyone involved up to speed with your company, industry, and most importantly, your customers! Cuz that’s who pays you so you can pay us. 😉

We go through an exercise that lets us really get to know who your top money-making customers are so we are able to can build out and target your ads towards themOane .

digital ads and ppc process

Keyword Research & Launch Ads

Actions completed during this phase include:

  • auditing your current ads
  • create or update your keyword plan
  • conversion tracking setup

Keyword research is critical to having a successful Google Ads campaign. If we target bad keywords, we’ll get bad leads. One of our strategies is to look at the competition and see what they are up to and see if we can steal ideas and make better ads for you.

If you have an existing ad account, we audit it to see what’s working and what isn’t, and will build out new campaigns from there.

Get a partner that cares focused on Web design and SEO to Hook better leads: Start the conversation

If you’re brand new, we’ll spend the first month setting up a new account and launching ads for your business.

While your Ads are getting started, we set up conversion tracking to monitor which ads are working and which ones aren’t. 

Monitor & Measure

We’re big into monitoring and measuring because you can’t improve what you don’t measure. That’s why it’s so important to keep track of how well your ads are performing. 

This is where your simple, easy to read dashboard that we set up for you comes into play. 

Things to measure:

  • Total Leads
  • Cost Per Lead
  • Cost Per Click

digital ads and ppc process

Optimize & Pivot

The focus is simple: bring you new leads each and every month!

To do this, we are always optimizing your Google Ads account to get the lowest cost per lead, also known as a cost per acquisition (CPA).

Some of the actions we take each month on your account include:


Watch this quick video to see how savvy businesses save time and hook better leads:

  • adjusting bids based on device, location, time of day, etc.
  • A/B testing ads
  • identify and remove low converting keywords 
  • shifting budget to high performing keywords
  • strategy recommendations

If you want to learn more about our Digital Ads and PPC Process works, contact us today!


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Tracy Kelly
Tracy Kelly

Tracy helps companies generate more leads, is a respected people connector and a local business marketing expert.

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