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As a dentist, not getting the amount of business you want can be tough, especially when you don’t know how to fix it. That’s why we came up with these 5 dentistry marketing tips.
When you decide to incorporate these into your marketing plan, you will begin to see game-changing results that will help to take you where you are looking to get.
Use these Dentistry Marketing Tips to get the business you’ve always dreamed of!
1. Content Marketing
When it comes to marketing, having content is key. After all, how else are you above to put out information in front of your ideal customers and get them onto your website?
Content marketing gives people a reason to come to your website. When you are putting out quality content that is giving your potential customers what they are searching for, then you are able to get more people onto your website.
One thing to remember is that Google does not rank whole websites, but instead, they rank web pages.
This means that when you are putting out pages for different parts of your business, then you will have a better chance of ranking and being seen
2. Get More Online Reviews
Often times, people will sleep on online reviews and not take them as seriously as they should. That is why we have it as one of our dentistry marketing tips
Online reviews are more important now than ever before because of the trust people have in them. In fact, people will go as far as trusting these reviews more than they trust people they know. 😮
When people see a bad online review or no reviews at all, they will move on to the competition that has been taking this seriously because they have a better idea of what type of product or service they will get.
When it comes to getting reviews, it is not as hard as you may be thinking.
In fact, one of the easiest ways to get reviews is simply by kindly asking for them. In fact, make it easier on them and give them instructions on how they can leave a review, this way, it eliminates an excuse for them not to give you one.
Respond to your existing reviews as well, both positive and negative. This helps you to take ownership of the bad and improve on those mishaps, and also be gracious to those that are leaving you good reviews.
3. Have a Quality Website
When you have a high-end website, it can lead to game-changing results for your dentistry practice.
A website is often the first impression that people get with your company, so it is important to have a good one.
When you have an old and outdated looking website, it can drive your potential clients in the other direction and point them straight to the competition.
You also want to be sure that your website is mobile-friendly, as this is where a majority of your searches are going to be coming from. You don’t want your visitors to have to zoom in and out just so people can read whats on your site.
Mobile-friendliness is also something that Google has in its algorithm when ranking websites, so having this feature will also boost your SEO rankings.
4. Share Quality Content on Social Media Platforms
Social media is a must in today’s world and is one of the best (and inexpensive) ways for you to reach your audience, and that is why it is one of our dentistry marketing tips.
With social media, you are able to do all sorts of things such as sharing content, engage with your audience, and get in front of your potential customers.
Social media is pretty easy to get the hang of, so being tech-savvy is not necessary.
When you decide to invest more time into your social media, we recommend that you put your focus into two social platforms like Nextdoor and Facebook for example. These two would be great for a dental practice because of the audience that is mainly on these so you will see more benefit on these than you would on, say, Tik-Tok.
5. Incorporate Video
Our last dentistry marketing tip is incorporating video into your marketing plan. And just because this one is last, it is certainly not least.
Video is really booming in the marketing world and is one of the best ways for you to get your message out to your audience. It is easy for them to consume your content and is also a great way to keep them on you website page for longer to boost your SEO ranking.
We did a podcast on the befits of video which can be found here. Check it out!
Hopefully, you decide to give these dentistry marketing tips a try and level up your business and quality leads.
Watch this quick video to see how savvy businesses save time and hook better leads: